The high supply of protein is no longer associated with Poles only with the diet of physically active people. More than half (54%) of Polish consumers is of the opinion that protein -rich products can be consumed by anyone, regardless of whether some sport1 trains. The origin of this ingredient is also significant, and for as many as 71% of respondents a great source of protein are dairy products, including popular fruit yogurt2. – Danio has been very popular for years, and our cheese is present in almost every second Polish household 3. Trust shown by consumers motivates us to constantly observe their needs and expectations. In response to them, we decided to enter the new category and expanded our portfolio with Danio Skyr, Icelandic drinking yogurt – says Olga Dideńko, Brand Manager Danio.
The perfect snack for little hunger
The new drinking Danio Skyr is available in four popular flavor variants: vanilla, strawberry, forest fruit, mango-marching. The product that is a source of protein and calcium has been packed in handy 270 g bottles. Yogurt is perfect for both younger and older consumers. A convenient packaging will allow it to be taken with you to school or work4, as a nutritious*, quick snack – the product can be stored once outside the fridge for up to 4 hours. According to research, over 80% of consumers assessed the taste of the product (85% strawberry taste and 84% vanilla flavor) 5.
In the yogurt category, high protein content is an important aspect for 40% of Poles6. Only the naturalness and low sugar content7 are more important7. And the new Danio Skyr in drinking form, in addition to the high content of proteins in one bottle, is characterized by a non -fat formula, which is a rich source of calcium.
Return of little hunger
The presence of little hunger on products is also a nod to consumers. The hero, beloved, clearly associated with the brand, is visible not only on the packaging of new Danio products. The first violin also plays in the campaign promoting the entrance of Danio Skyr to the market. Marketing support will include outdoor activities, communication in social media and television, as well as activities in stores.
