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Why shouldn’t a dinosaurs live next to a spaceship on a farm? And why can’t a car be larger than a bridge? Especially when children assemble toys themselves, they love to get out creatively and put the effectively possible. The focus is on the fun – but the toy market in the background is difficult to compete. Giant such as Lego, Hasbro and Mattel dominate the field, and more and more Chinese providers want to get involved.
