Technical knowledge is constantly evolving. The arrival of new technologies, such as Artificial Intelligence (IA), opens the need for constant search for updates, and in the entrepreneurial environment this is no different.
New management practices, increasingly refined software, and continuous changes in the economic environment are proof that it is necessary, more than ever, to be up to date with the best management practices so that your business is not left behind.
Learning to manage in detail is not trivial. In addition to the entrepreneur, it is necessary to seek technical and theoretical knowledge. Therefore, courses and training are valid as they help the entrepreneur adapt to market news from a theoretical perspective that is often far from the daily life of those who are ahead of the operation.
According to Guilherme Luz, CEO of the Galena Education Platform, it is necessary to understand that qualification is an investment – including time – not a cost.
“This is not about finding ‘extra’ time, but of fitting learning into everyday flow, such as listening to relevant content on a displacement or applying something new to a meeting,” he says.
“The world walks very fast, so you need to invest in knowledge. Today, technologies such as the Internet and ChatgPT, for example, make this segmentation easier and the search for topics of interest to qualifications, ”adds Mariane Salvador, leader of new stimulus business, impact fund that supports small entrepreneurs with financial resources and training.
Experts also list practical tips for entrepreneurs to know how to deal with process and management news so that they are not without new knowledge. In addition to courses, some everyday attitudes can help, they advise. See below:
Constant Feedbacks
Seeking validation, opinions and customer experiences in search of best practices is always a valid action. Thus, the entrepreneur signals that he is always eyeing opportunities for improvement for the business.
Seek continuous education
Investing in courses and specializations, as well as participation in lectures and workshops, are ways to invest in continuous education, as it brings small businesses with high -themed business and ongoing trends bring together.
Expand your network of contacts
An extensive networking network consolidates the experience of entrepreneurs, as it enables contact with people from different experiences and management realities. The environment makes it possible to exchange not only experiences, but new ideas that can contribute to the advancement of the business.
“Talking to customers, suppliers and even competitors brings practical lessons about the market that no course delivers alone. The essential thing is to maintain active curiosity and put themselves in environments that provoke reflection and constant update”, argues Luz.
Follow trends
Consumer preferences face a quick transformation. From migration from physical to digital purchase channels (and even an intersection between the two) and the search for agility in interactions are just a few examples. All of this, added, requires the adoption of new strategies.
“If you don’t update yourself, your competitor goes. So being up to date is very important. You have to look at the market to be a step ahead. Interesting people are interested people,” says Mariane.
Seek updated information
In addition to tracking trends, which bring to light possible impacts on the long -term business, entrepreneurs must be aware of events with immediate impact, such as fiscal and tax policies.
Being aware of the news is always a great way to understand how everyday life can affect your day -to -day operational. Listening to podcasts and betting on daily readings, including specialized newsletters, is also a great tip.
Be flexible
More important than being aware of change, it is willing to adapt to them. Nothing is worth being aware of all the news on the market if the entrepreneur is not willing to profoundly change the modus operandi of his business to keep up with the ongoing changes.
Flexibility, therefore, is a decisive factor for any and all business that wants to remain relevant.
Press the knowledge to the team
No business thrives alone. Therefore, it is important that the entrepreneur passes his knowledge to the team, formally or informally (such as meetings or daily conversations). Thus, the guarantee that the business actually will be aligned with the expectations of management, and that there is proximity to the ongoing trends, are greater.
“The key is to create a safe and collaborative environment, where knowledge circulates. A leader who learns along with the team builds a strong culture of development and engagement,” says Galena Guilherme Luz.
Be close to the partners
According to Mariane, today it is possible to observe a market trend in relation to the support of large companies to its chain of suppliers, regarding training. “There is a concern of these companies to enable entrepreneurs of their base and their value chain,” he says.
For this reason, he argues, entrepreneurs should be getting closer to their business partners, understanding what kind of training they offer, and connecting to these opportunities.
Text by Maria Clara Dias
