The minister completes five months ahead of government communication without having so far managed to recover the popularity of the president () and found a mark for the petista’s third term, amid a period of successive crises that shake the Planalto Palace.
By assuming the Lula Government’s Secretariat of Communication in January, Sidonius a Plan for the President’s Popularity Recovery in 90 days. Graduated in engineering, he mentioned a triangle in whose vertices would be represented communication, management and politics.
Success would depend on the conjugation of these three assumptions, he said at the time. But the lack of parliamentary support for government proposals in Congress and remarkable actions of Lula’s third term.
Lula team members acknowledge that the exaltation of past programs – which is resurrected after being devastated in the management of – is not enough to leverage government assessment. And invest in new programs.
After five months, the president still faces difficulty reversing this scenario and records the worst level in his three terms ,. According to the Institute, the petista fails 40%, compared to 28% that approve it.
Lula team members admit that successive crises have required extra effort from their assistants to deal with emergency problems.
Sidonian was called to act in the cases of INSS and IOF. , he even appealed to participants to leave their disagreements aside and think about the government.
An ally of Lula cites as an example changes in Secom’s advertising schedule that would be ignored by the public if released in the midst of crises.
In addition to the need to adjust the launch of campaigns to the political moment, the minister’s centralizing and demanding profile would be imposing changes in the calendar.
The pace of campaigns over the three years of government is concerned with the president’s allies for dictating the limit of advertising spending during the elections.
Since the advertising volume of the first six months of the election year depends on the average of the previous ones, a low broadcast would affect the election year.
This week alone should the bidding notice for the Government’s digital communication ,.
That day, for digital communication later this semester, after, whose hiring was valued at R $ 197.7 million.
“I intend to make a new bidding. [a anterior]we do not interest us, we will immediately work in this, “he told reporters. At that time, the announcement was expected to be released in the first quarter, which did not happen.
If the bidding notice is launched this week, as provided for in the government, it would be completed from October. Optimistic projections are that the process would consume about four months. Government members speak in December only.
These mishaps adds to the need to reconcile the communication strategy to the petista’s agenda. More recently, increasing the participation of the President of the Republic in events and interviews.
In the first month in office, Sidônio told Petist militants that Lula should be the “engine of content” of government communication.
“What the government has done is much greater than popular perception. It still has a popular perception below management. Therefore, we need to increase our understanding and make it reach the tip,” he said at the time.
This strategy displays the availability of the president’s agenda, also consumed by successive crises.
As there is an evaluation of allies of the petist, members of the Esplanada and Government parliamentarians that it takes a reorganization of the so -called “kitchen” of the Planalto Palace, to avoid problems that could be previously solved if there was greater alignment among the president’s assistants.
Government communication is often criticized by petista allies, given the perception that the right has more coordinated performance, especially in social networks. But the breadth of the ruling base – made up of sectors of the right – empties arguments in favor of economic measures proposing that upstairs, as they call it, pay more.
Marketer of Lula in the 2022 campaign, Sidônio arrived at Planalto’s palace as one of the petista’s main counselors, frequently dispatched with the president.
The petista’s first appointment in the morning, in the morning, is usually with the minister of Secom. Sidonius is usually called on weekends and at meetings at the official residence.
Sidônio was also the creator of the event in April, for the two years of management and trying to reverse the drop in popularity, as well as preparing the land for 2026.
Upon arriving at the government, he said that “the second half has started,” alluding to Lula’s second half, and that the government must win the debate in 2025 – just over six months for the task to be accomplished.
