From prints in bags or rugs and hot dog-shaped earrings, the famous street snack is one of this summer’s viral trends in the fashion world.
What was once just a practical and fast snack is becoming in 2025 into a Fashion and pop culture phenomenon. The well-known hot dog is stating as the election print on clothes this summer.
The resurgence of “Glizzy”, as it is affectionately called on social networks, started with small signs: hot dog-shaped birthday gifts, Specialized toasts to prepare sausages and a viral trend on Tiktok that encourages users to imitate the trading sellers of street vendors.
@summersamermaid Slow burn. Worth the wait. 100% chance im buying a hot dog from him. #hotdogholler ♬ original sound – Summer
At the same time, gourmet versions have also begun to emerge, such as Wagyu dogs for $ 19 in San Francisco and copies with caviar for $ 39 in Manhatta, says Business Insider.
But this year, the trend jumped from the dish to the fashion world. Use-and not just eating-hot dogs is now a real statement of style. From earrings and caps, going through bags or decoration objects, the hot dog is everywhere.
In the United States, Urban Outfitters sell candles, rugs and even jars with the delicacy, as brands like Lisa says Gah bet on accessories inspired by the classic snack.
The Staud Worship brand, worshiped by celebrities like models Bella Hadid e Kendall JennerHe launched an exclusive bag with hot dog-shaped beads, decorated with ketchup and mustard wires.
The suitcase, which cost $ 295, sold out quickly – even among users who admit not even like the snack.
@liv.talmage @STAUD ily #staud #hotdog #hotdogs #fashion #forthegirls #fyp ♬ rich baby daddy – instrumentals
For generation Z, this lightness is essential. Fanny Chow, a WGSN trend expert, explains that the hot dog represents a “micro joy”, or “glimmer”-an accessible symbol of comfort and nostalgia. In times marked by climate anxiety, economic instability and successive crises, these are these small elements that help escape the dark reality and bring humor to day to day.
According to the designer Hailey Genevievethe appeal is in the lightness and irreverence of the image. “The ‘cool girl’ look is not to care. Everyone wants to have fun with fashion-and that sometimes means Walk with a hot dog in the wallet”, He says.
The ubiquity of the snack also helps to explain the popularity of fashion. “Everyone has a story with a hot dog,” says Genevieve.
