Goal states that end -to -end encryption will be maintained, with use of use and calls from users
Brazilians will start viewing ads on WhatsApp by the end of 2025, a Meta this Monday (16.jun.2025). Advertising will appear in status, a feature similar to Instagram Stories, where users share temporary content.
When interacting with an ad, the user will be directed to direct conversation with the advertiser. THE It has ensured that end -to -end encryption will be maintained, protecting messages, calls and status from users.
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A goal states that he will use just “limited data”For advertising segmentation, including country, device language, straight channels, and ads with ads. If WhatsApp is connected to the Goal Accounts Center, Facebook information and Instagram may also be used.
According to the company, more than 1.5 billion people access the updates on daily —Where are status and channels— which will be kept separated from private conversations.
In addition to the status ads, WhatsApp will implement paid channel signature. The change allows breeders to offer exclusive content to subscribers, similar to the Instagram model. The platform will also allow channel boost, with more visibility in the exploration tab by payment. The company emphasizes that most channels will continue to be displayed organically.
Acquired by the goal in 2014, WhatsApp remained without ads for a decade and made its monetization through business services such as WhatsApp Business. Co -founders Jan Koum and Brian Acton have always opposed advertising in the application. Mark Zuckerberg, founder of the goal, initially assured that there would be no announcements “in the coming years“Koum and Acton later left the company due to disagreements about the direction of the product.
