A new low cost fuel network is entering the Portuguese market with a proposal that bets on selling fuel at lower prices per liter. The new Iberian bet was recently presented in Porto and aims to achieve progressive national coverage, betting on cost reduction strategies.
Different Operation Model
The company ensures that the fuel is purchased in Portugal, which allows greater control of operation and supply stability.
The idea is simple: to sell fuel to values between 15 and 20 cents below the national average and apply a model of operation with fewer fixed costs, as explained by Jornal de Notícias. Thus, it is possible to channel resources directly to the sales price to the public.
In order to apply lower prices, the fuel network reduces operating expenses. According to the same source, there are no stores attached to the stations or complete teams at night.
Investment and Expansion
Plenergy is the new designation of the Spanish group Plenoil, founded in Madrid in 2015, which quickly stood out in the Iberian market.
In recent years, the group has expanded in Spain with hundreds of automatic stations.
Writes the source that Plenergy has already invested 17 million euros in the Portuguese market. This value covers not only existing posts but also new openings provided by the end of the year.
Inaugurations are planned in Matosinhos, Póvoa de Varzim, Loures and Abrantes. The goal, according to the same source, is to reach all district districts of mainland until the end of next year.
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Posts already in operation
Currently, there are six seasons open in the national territory. The chosen places include Vila Nova de Gaia, Santa Maria da Feira, Paços de Ferreira, Viana do Castelo, Guarda and Cartaxo.
The goal, according to the publication, is to reach a total between 35 and 40 spaces in operation, thus covering the territory evenly.
Leadership in the Iberian segment
According to the source mentioned above, Tiago Lazario, director of expansion and international relations, indicated that the goal is to achieve leadership in the Low Cost fuels segment throughout the Iberian Peninsula.
The official also mentioned that the estimated average permanence of customers in each season is about three minutes, adding the supply time and payment.
Jobs created
Plenergy has already created 34 jobs in Portugal with its 6 stations, being expected that with the opening of the planned spaces this number increases to 61.
According to the same publication, the speed of service is one of the flags of the service, focusing on the efficiency of the supply process.
The brand was founded in Madrid in 2015, with the name Plenoil, having evolved to the current designation, Plenergy. In 2023, it registered a revenue of 1,550,000 euros and sold approximately 1,385 million liters of fuel, serving an average of 3,500,000 customers per month.
Continuous expansion
To consolidate the presence, the Low Cost fuel network will continue to invest in opening new stations. It also adds what the strategy is to ensure stations in places of great circulation and maintain the price policy below the competition.
The company believes that the simplified model without convenience stores and no night shifts allows you to offer fuel at more competitive prices in a sustainable way.
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