The game market in Brazil is on the rise, standing out as the highest growth in Latin America and one of the most promising globally.
Marcelo Tavares, CEO of Brazil Game Show (BGS), shared with the CNN Money insights about this expanding scenario.
With over 115 million players – including users of apps mobile -Brazil demonstrates an undeniable passion for games.
This diverse audience covers from casual games of games mobile Even console and PC enthusiasts, contributing to consistent growth year after year.
Success of launches and growing demand
The recent exemplifies the potential of the Brazilian market. With pre-sales sold out quickly, the console had one of the, selling more than 3.5 million units in the early days globally.
Tavares points out that, despite economic crises, the game sector remains attractive because it offers a relatively affordable entertainment option.
Brazil is among the five largest world markets in number of players, although in terms of revenues occupy the tenth position, reflecting local economic challenges.
National Industry Development
The game production scenario in Brazil is also evolving. Brasil Game Show serves as a showcase for about 100 Brazilian studios with each edition, presenting games for various platforms and purposes, from entertainment to educational and business applications.
Tavares mentions the growing international recognition of Brazilian talent, with many professionals being recruited by large global companies.
It emphasizes the importance of public policies of incentive, tax reduction and vocational training to further boost the sector.
Perspectives for 2025 and beyond
The year 2025 is seen as promising for the industry, marking the beginning of a new generation of consoles. Expected releases such as “Death Stranding 2” and O, promise to significantly impact the market.
Brasil Game Show reflects this optimism, with 33.8% higher ticket sales compared to the same period of the previous year, indicating high expectation of the public for technological news and successful titles.
Despite global challenges such as tariff wars and exchange rate fluctuations, the game market in Brazil shows resilience and potential for continuous growth, positioning itself as a strategic sector for the country’s economic and technological development.
