For decades, Spain has remained at the top of the preferences of British tourists, largely thanks to the mild climate, inviting beaches and diverse gastronomic supply. However, this trend seems to be changing.
New research reveals changes in travelers’ behavior
According to a recent report from the Digital Platform Hellosafe, specializing in travel insurance, other European destinations such as more economical and attractive destinations for those who leave the United Kingdom are now emerging.
Although they continue to travel to Spain often, British manifest discontent with the way tourism has evolved in the country. Manifestations in regions such as cannaries are seen as little welcoming.
Debate on tourist rates generates discomfort
The very debate about the application of a tourist rate on the Spanish islands has not been well received by British visitors, who look at these measures as another sign of distancing from tourism.
Price increase also weighs in the decision
Another of the reasons pointed out is the growing cost of local hotels and housing. The impact of inflation on the hotel sector leads many UK tourists to consider more affordable alternative destinations.
Montenegro emerges as a new star on the horizon
According to the British newspaper Express, Montenegro is now one of the great surprises of European tourism. Located in the south of the continent, by the Adriatic Sea, this young country, which has gained its independence in 2006 and is only 19 years old, has been captivating the British with their natural charms and the authentic environment that many no longer find in other more crowded destinations.
The beaches of crystal clear waters and villages with medieval features are among the main attractions. The intact beauty of Costa Montenegrina seems to respond to the demand for authenticity and tranquility.
Bahia de Kotor receives enthusiastic compliments
Kotor Bay, classified as UNESCO’s world heritage, has been especially mentioned by British visitors, delighted with the surrounding landscape and the historical walls around it.
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Travel platforms confirm increasing popularity
On sites like TripAdvisor, complimentary comments multiply. A tourist describes Montenegro saying, “He stole my heart. The views were crazy,” while another shares: “The medieval acantillates and walls of Kotor Bay impressed me.”
In social networks and tourism forums, there are many that compare Montenegro with known destinations. “I’ve been to Costa del Sol several times, but Montenegro looks more authentic and affordable,” confesses one user.
Alert signs also for Portugal and Greece
The trend is not limited to Spain only. The United Kingdom itself has been warning that other popular countries, such as Portugal and Greece, may also suffer a break if they do not follow travelers’ expectations.
Adriatic attracts for beauty and affordable prices
The mountainous landscapes, coupled with the adriatic serene sea, make Montenegro in a tempting proposal for those looking for different holidays without compromising the budget.
According to, this turn on preferences can have significant effects on European tourism. The demand for new experiences is leading many British to risk outside traditional destinations.
Necessary reflection also in the national territory
This change of course in British preferences is a clear sign that authenticity, fair prices and hospitality remain decisive. For the Algarve, which also depends strongly on tourism, it is worth following these signs and betting on an offer that values the local experience without removing those who visit us.
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