The government of won on Friday (20) a bronze lion at the Cannes International Festival, the most important event of global advertising.
The achievement, produced in partnership with the DPZ agency, was in the “Glass: The Lion for Change” category, which recognizes projects that face inequalities and promote transformations in society.
The initiative registered by management was “Her Dome” (Dela REDOMA), of the movement that brings together policies of protection, welcoming and financial autonomy of women in the state.
Specific policies created include the use of the SAFE Woman application as a protective measure, the monitoring of aggressors by electronic anklets and the Copom lilac cabin, the Military Police Operations Center, which results in immediate vehicle displacement to ensure protection after alert.
It was the second achievement of “SP by all”, which had already been awarded on Monday (16) with a bronze lion in the “Health & Wellness-Tech: Use of Technology” category, which values the innovative use of technology to solve real problems and social challenges.
“We follow the right way: to use creativity with responsibility, purpose and social commitment. Giving visibility to initiatives like this is fundamental for the woman who needs to get out of a situation of violence know that she has a network protection. This is the role of communication,” says Lais Vita, secretary of communication of the Government of SP.
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