According to Transunion Omnichannel Fraud Trends Trends Trends, 10% of those researched said they had fallen in the blows
A survey made for Transunion’s Omnichannel Global Omnichannel Fraud Trends Trends report showed that 40% of Brazilians have already been the target of fraud by email, internet, telephone or text messages and 10% of researchers said they fallen into the blows. Losses reached an average of $ 6,311. Here’s (PDF – 1 MB).
Data also show that 53% of globally interviewees were aimed at fraudulent channel schemes such as email, internet, telephone and text messages between August and December 2024. And at least 47% of respondents said they did not recognize that they were targeted.
According to the survey, the most reported coup is the vishingwhen criminals perform telephone calls simulating to represent legitimate companies, such as mobile operators, health plans or financial institutions, to induce the victim to provide confidential data such as bank passwords, credit card numbers, CPF, among other personal information.
At least 29% of respondents (13,387 adults in 18 countries and regions) reported financial losses due to blows last year, with an average loss of US $ 1,747, which is equivalent to R $ 10,683, at the quotation of research day.
Generation Z, the born from 1997 to 2010, was the one that reported the most losses (38%), while the Baby Boomers (1946-1964) were the ones who reported least (11%) losses.
“The evolution of fraud requires companies to always be a step ahead, including helping to raise awareness such as Vishing. It is important to highlight that, as in other social engineering blows, the ultimate goal of fraudsters is to obtain privileged information or access to committing financial fraud.”said the manager of Fraud Prevention Solutions of Transunion Brazil, Wallace Massola.
The study also showed that there was an increase of 11% in financial transactions suspected of attempted digital fraud in 2024 compared to 2023. Among the types of faster growth digital fraud, the most reported invasion was 20% increase over the previous year.
According to Massola, with the models of prevention of transactional fraud becoming increasingly effective after years of improvement, fraudsters have changed their focus to accounts of account invasion.
“This type of fraud represents a growing challenge for companies. To face this threat, it is essential to invest in advanced monitoring and authentication technologies, as well as considering robust risk assessment solutions and Behaviour Analytics.”these.
Brazil’s digital fraud rate was 5.4% in 2024, above the global average, being alongside countries such as Canada, Colombia, Dominican Republic, Hong Kong, India and Filipinas.
The average rate of suspicious attempts at consumer transactions fraud within Brazil was 6.1% in 2024, the highest sixth among the almost 20 markets analyzed.
According to the document, 59% of consumers interviewed said they would trade company in search of a better digital experience, including data security. For 77% of respondents, having confidence that their personal data will not be compromised is a very important factor when choosing who to do business or buy online.
The report also points out that 34% of respondents in the global market made more than half of their transactions over the internet (even percentage of 2023). Another 62% said that fraud concerns are the main reason for not using a website again. Almost half (48%) reported abandoning an online shopping cart on suspected fraud or safe concerns.
In the case of applications to get financial or insurance products online, most people (51%) said they have given up reasons involving both security and experience in the purchase journey, with 46% giving up after excessive information requested, 41% for not trusting the security of personal data and 38% because they find the process frustrating.
In Brazil, 40% of people said they did not trust data security or considered excessive the volume of information required and therefore failed to buy or hire an online service.
“Protect consumer data is non -negotiable. With increasing risks on all channels, investment in fraud prevention is strategic and becomes one of the major competitive differentials. Both to reduce consumer unnecessary friction and to avoid reputational impacts on organizations.”said the vice president of solutions at Transunion Brasil, Claudio Pasqualin.
According to the survey, communities environments such as relationship sites and virtual forums, they recorded the highest global rate of suspected digital fraud attempts by 2024, with almost 12%, which means a 9%increase in volume compared to 2023. Then appear electronic games (11%), online games such as bets and poker (8%) and retail (8%). In Brazil, communities were also the segment with the highest rate of suspected digital fraud, with 15.2%.
Massola stated that fraudsters take advantage of the confidence inherent in social interaction platforms, such as relationship applications, to deceive users, creating false profiles and building a seemingly genuine relationship, emotionally manipulating victims.
“Once confidence is achieved, criminals request confidential information or money, claiming emergencies or difficult personal situations. This method of exploration not only compromises privileged data, but can also result in significant financial losses for those who believe they are safe in online communities.”said Massola.
METHODOLOGY
The survey was conducted online in Canada (200 people interviewed), India (200), the United Kingdom (201) and the US (200) May 14-29, 2024 by Transunion in partnership with the outsourced research provider Dynata.
With information from.
