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As they approach them, the political scenario is preparing to face a new era led by capable of creating hyperpersonalized campaigns, synthetic videos and mass manipulation on scale. The alert comes from experts who highlight significant advances since 2022, when IA use has gone into a threat to electoral integrity.
In an interview with Leodias portalProfessor and Technology and Innovation Specialist Diogo Cortiz said AI use has been released since the 2022 elections, but was limited to the text and without clear rules. After one, which required clear identification of these contents, the game changed with the emergence of tools such as Google VO3, capable of generating ultra synthetic videos. “You had image technologies, but it was less scale, it was not what everyone was using. And today, these technologies are more popular. So, I see that in 2026, elections will be told by synthetic content, ie by content created by artificial intelligence,” he admitted.
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Systems engineer Eduardo Rocha points out the same reflection: the images are the most impressive. “Today is virtually impossible for the naked eye to identify differences. The politician will have to be creative in his performance, because staying only on a camera plane, will be a full plate for digital stellionaires,” he said.
Cortiz also pointed out that IAS today allow hyperpersonalized communication: different narratives, styles and formats are directed to specific niches, with low cost and speed. However, the big challenge will be distribution, as social networking algorithms can amplify this content without distinction between real and artificial: “It brings a number of opportunities, but at the same time brings a series of challenges, thinking about this governance of the electoral process as a whole.”
He compares the phenomenon to a “multiverse of madness”: deepfakes So convincing that they run away from control, capable of resurrecting politicians and replicating mass discourses, as has happened in India, creating high resolution misinformation. “Consequently, here in Brazil too, we go a very similar way. The first thing is to assume that seeing it to believe died. Everything we see from today on screens, we will no longer know if it is really real. In this sense, we have to question everything,” he said.
The solution, as curtains, goes through digital water brands and collaboration between technology giants; But no one seems prepared to orchestrate such an integrated system. For him, in the end, there is no manual to prepare for the technological revolution that IAS will create in the coming years. “Google itself has this video creation process that is invisible to the human eye, but other AI algorithms can identify that that content has been produced by an AI. But again we have to think that there are IAS to create this content and will put these brands of water. But those who distribute this content, such as social networks and large platforms, will also need to enter this ecosystem to adopt the same pattern,” he analyzed.
For Eduardo Rocha, the most worrying in the whole theme is the ease of consuming AI technologies; According to him, they are becoming increasingly “democratic”: “Without regulation, anyone can take these tools on the Internet and generate their digital ‘avatars’, such as reporters, influencers, people of authority, even politicians. The age of human influencers can be easily replaced by digital influencers generating a fact -based authority. Regulation is the only way out,” he said.
He also warns of the robocallswhich are called automated with cloned voices designed to confuse or discourage voters. Although there are controls, unauthorized applications allow illicit cloning. To prevent this from, Rocha pointed out that the platforms themselves need to identify and bar this type of use.
The solution to the Systems Engineer is in media education: check sources, use checkers that identify AI -generated content and innovate in the form of public communication, creating formats that make it difficult for replication for replication trolls digital. “Always check the sources, even in the ‘true’ reports; put other sources that confirm that news, as well as creating easily accessible IA check portals.”
What has changed since 2022?
In the 2022 elections, AI was used in automated campaigns and deepfakesalready signaling a problem. Now, however, with more sophisticated solutions, the risk is much greater. Videos, audios and fake news Hyper-realists will force candidates and authorities to reformulate strategies to combat misinformation.
The next election will be a laboratory of how democracies will deal with a hybrid informational ecosystem: human and AI. Debates to public performance, candidates must run against time to prevent deepfakes And robotic messages make shadow on your campaigns.
