// Addo Play
Some of the available Fuggler dolls (sometimes) for collectors
Developed in 2010, five years before the Labubu hit the market, British Fuggler Pulls recorded an increase in interest in Chinese social networks. According to a marketing expert, the success of the British dolls may be the result of the “Tiktok Refugee Syndrome”.
The warm toy war is warming.
Now, the fashion of the monsters -like British dolls – which apparently emerged from the shadows after the recent overwhelming success of horrible Labubu, collectible dolls with “” created by a Hong Kong designer.
Fugglers, who recently appeared in the popular Chinese platform of RedNote social networks, take the “ugly” to the extreme, says the.
These “horrible funny monsters”, as they are present, are now threatening Steal the spotlight to the labubucreated by the designer Lung ka-sing and manufactured by Pop Mart, based in Beijing.
The labubu, small dolls known for their Smiles mischievous distinct and for what has been dubbed “Ugly-Fofa” aestheticshave recently become a phenomenon: who can buy them accumulate Millions of views showing their collections, and who sells them charges astronomical prices for the labubu – which Usually are exhausted.
But yours Reign may prove short: The new fashion is now the fuglers, also “cuddly monsters” identifiable for their “teeth similar to humans, vague eyes and disturbing behavior“, Created by the British artist Louise McGettrick and distributed by Addo Play.
Developed in 2010, Five years before the Labubu Arriving in the market, Fuggler peluches seem to have benefited from the recent interest in friendly monsters, and has a popularity increase in Tiktok – which is still much lower than that collected by the Labubu.
This does not prevent users of social networks from entertaining in lit discussions about If fuglers will be seriously competing through the throne of collectible toys.
“I heard that this thing is now a labubu competitor?” Write a user. “The teeth are nothing cute! Who likes this“SCMP says.” This thing can make a child cry, it’s so ugly, “says another user.
As in the labubu phenomenon, some users share their personal stories – which invariably Buy all the stock Available in stores they visit – and share photographs of your collections. “My Famgler family grows every day“Says one user.
In Hong Kong, 22 cm Fuggler Peluches can be found in stores such as Toy’r’us, where they are sold at prices ranging from 15 to 20 euros.
But the price of some rare models can rise quickly In the resale markets: A set of Fluggers of the Batman universe was recently sold by 135 euros on the Carousel Online Trade Platform.
Even so, It is not certain that fuglers can dethrone Labubu in the collectible ugly toys market, experts consulted by SCMP say
Second Roy Ying FaiMarketing Professor at Hang Seng University of Hong Kong, “usually the success of collectibles like Labubu is short -lived,” as collectors tend to rapidly to the fashion that follows them.
“Yes, the labubu are very popular right now. It may still be there tomorrow, it may not be,” says Fai. “Therefore, it is important to start investing in new ideas.”
According to the expert, however a factor that can explain The sudden success of Fugglers on China’s social networks and online trade platforms – which it calls “Tiktok Refugee Syndrome“: Thousands of US users have been run to RedNote due to the uncertainties of the future of the platform in the country.
“In fact, the recent tariff war is opening doors in the Chinese market to many of the American or European brands ”diz Roy Ying Fai.
But, according to the clinical psychologist Leung Chung-mingpart of the continuous appeal of these products is the tendency of social connection that create.
Chung-ming points out that publications on social networks where users share unresitting videos and present their collections create trends and “validation cycles”-which induce new purchases.
“Having these fashion toys… It’s not just about the toy,” says the psychologist. “It’s about community“.
