Timelens, a technology and data intelligence company, announces expansion to work in the creatorsthat is, of digital influencers. The decision to structure a vertical dedicated to Creator Economy It comes with the entrance of three new members: Fernanda Lima, Rodrigo Hilbert and Mel Mesquita.
Fernanda Lima and Rodrigo Hilbert reinforce the company’s commitment to the construction of image and career in the digital environment. Mel Mesquita, with over 15 years of experience in artistic production and creative strategy, completes the team of members. “My role is to unite the artistic repertoire with the analytical accuracy already present in the company to generate relevance,” says Mel.
Timelens strengthens the team with Rafael Arty, a specialist in Influence Marketing and Digital Media, who assumes the leadership of commercial fronts; Vivian Kita, key account manager; and Isabel Mossato, who has been in the company since Foundation and now acts as a strategy director.
“We are building a new moment when breeders also benefit from deep diagnoses, strategy and real cultural impact,” says Ewerton Mokarzel, CEO of Futurebrand São Paulo and partner of Timelens.
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To the vertical of Creator Economy It aims to provide analytical intelligence for decisions related to influence and content creation.
According to Renato Dolci, Timelens data director and analytics, data use allows brands to make more strategic investments by identifying influencers aligned with their audience, while creators They can adjust their strategies based on imaging and performance diagnoses.
“Thus, brands make more assertive decisions, while creators evolve based on real metrics,” says Dolci.
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With consolidated careers on television and digital media, Fernanda Lima and Rodrigo Hilbert highlight the importance of strategy and data to support the work of influencers.
“I always believed in the power of well -structured ideas and the strength of those who know how to position themselves with truth,” says Fernanda. “Creators can and should be consistent business protagonists, and that’s what we will build here.”
For Hilbert, “the idea is not to run after likes, but to build solid trajectories, with long -term vision, value and real impact.”
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Data in favor of business, brand and creators
Timelens operates on three fronts to map behaviors and trends: business data, data for brands and data for creators.
Business data area focuses on creating inputs from numbers to support the growth of organizations. The vertical data for brands seeks to integrate branding and performance to ensure the perennial growth of companies. The area dedicated to creators It aims to support the growth and consolidation of careers of influencers and celebrities, focusing on solid trajectories and cultural impact.
With the expansion, Timelens who expand acting beyond the mapping of trends, seeking to understand the reasons behind virtual movements and their impact on the present and future of business and people. Among creators who already collaborate with the company are names like Maria Bopp and Betto Age.
