British executive Sir Martin Sorrell debuts this Thursday (26) at CasaFolha, . One of the biggest names in the world advertising market, he discusses the new geopolitics, artificial intelligence and the future of business.
With over 50 years of experience, Sorrell studied economy in Cambridge (England) and Harvard (USA). In the 1980s, he bought WPP and, as a owner and CEO, turned it into the world’s largest advertising agency.
The British divides the lessons of this trajectory into ten classes available on the site. He joins the journey “Money and Career”, which already has other renowned names, such as the former minister, the neuroscientist, the businesswoman and the executive, CEO of the Silvio Santos Group.
With the debut of Martin Sorrell, it reaches 24 exclusive courses taught by great personalities, such as chef Helena Rizzo, who talks about, filmmaker José Padilha, who teaches, and writer Itamar Vieira Junior, with classes, and psychologist Aline Wolff, which she addresses. In addition, new content is included every month.
All classes can be accompanied by members of Casafolha. It is possible to bind to the platform by the address. The signature, with a promotional discount of 67%, goes for R $ 19.90 per month in the annual plan (R $ 59.90 without promotion) and includes unlimited access to all news from Sheet on the website and in the mobile and tablet app.
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In Sorrell classes, he analyzes the transformations that the world goes through today and indicates the paths adopted by its current company, S4 Capital, which bets on an innovative model to deal with the new reality of digital media.
“Let’s talk about the impact of geopolitical changes and technological advances – specially artificial intelligence, but also quantum computing, blockchain and metaverse. Let’s talk about how all this impacts our industry and changes the way we modeled the sector,” he says at Casafolha.
He also explains why he adopts an aggressive strategy of mergers and acquisitions in his companies, tells how he conducts negotiations in these processes and says what are, in his view, the qualities that a leader needs to have.
“I’m not saying that we have the magic formula, that you can copy what we have done and succeed. In fact, if you just copy, you will probably not succeed. But at least you can have some insights on what works and what doesn’t work,” says the businessman, who was the longest CEO in front of a company among the major london bag.
“You will also hear about the mistakes we make, besides the hits and solutions we develop. And you would say that perhaps it is possible to understand that strategies we have adopted over 50 years and how it has changed, and understand how a structure is developed and how its implementation is made in a world where change is significant,” he says.
At 80, Sorrell collects honors in his successful career. For example, he received the highest honor granted by Harvard Business School and was appointed UK knight when he chose as a motto “Persistence and Speed” – two characteristics he considers fundamental to those who want to do well in the business world.
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