Aracaju
Globo and Band showed interest in renewing for 2026 the contract with Carioca Championship, the state of Rio de Janeiro. The bond that the companies had for the tournament’s display ended in last year’s edition.
The column has found that negotiations will continue under the responsibility of Brax. The company, which negotiates advertising signs from several Serie A clubs of the Brazilian Championship, has the rights to broadcast various events.
Brax will maintain the negotiation model, selling the games depending on the number of stakeholders. In 2024 and 2025, for example, he was negotiated with the Goat channel to display game on YouTube.
In 2025, Globo and Band shared the broadcast of the Carioca Championship. In the first phase, the broadcasters did not make the same matches, which helped at their audience.
On open TV, Globo showed matches on Saturday afternoon to Rio de Janeiro. The same happened in some states with strong fans of Rio teams, especially in the North and Northeast.
Band played games throughout the country, including São Paulo, which guaranteed the penetration of a market that had never explored. Matches that involved Flamengo and the finals arrived in 5 -point peaks, one of the largest of the station this year.
The Carioca Championship returned to Globo at the beginning of the year, with the company’s desire to climb the number of Premiere subscribers. The service usually has a period of low due to the holidays of the Brazilian Championship.
For 2026, the Carioca Championship promises only ten dates, starting on January 21 and end in a single game. The idea is to optimize the football calendar.
