Colgate discontinues toothpaste after adverse reactions

by Andrea
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Anvisa had already prohibited sale of “total active prevention Clean Mint” after reports of oral lesions and painful sensations

A discontinued the toothpaste “Colgate Total Active Prevention Clean Mint”Throughout the national territory. The decision was announced by the company on Thursday (26.jun.2025), after investigation by (National Health Surveillance Agency) identify problems related to the levels of flavorings present in the product formula.

In March 2025, Anvisa as a measure to avoid exposure to the consumption of irregular or suspected products. The manufacturer appealed, later withdrawn by the company itself. In May, Anvisa the commercialization of the folder.

The measure specifically affects the version “Clean Mint”From the line“Total Colgate Active Prevention”, Impacting consumers who purchased this product. The company points out, however, that discontinued toothpaste does not present“quality problems”.

“The decision is encouraged by the investigation conducted in attention to Brazilian consumers and Anvisa, having as object the flavoring levels of the product”declared Colgate.

The company’s statement does not detail the specific results of the investigation into flavoring levels.

According to Anvisa, consumer complaints include the symptoms of oral injury, painful sensations, burning and burning sensation, gingival inflammation and lip edema.

Read the full No. 1,158 of 2025 regarding the precautionary measure (PDF – 100 KB).

The product had undergone a change in the formula. According to Anvisa, the reported problems refer to the new composition only. The new formula included the tin fluoride substance, a oral care agent.

The agency that these symptoms have harmed “the quality of life of consumersAnd resulted in “financial impacts”In some cases.

The company recommends that consumers who perceive any kind of discomfort, irritation or unusual change when using the product suspend the use immediately and seek guidance from a dentist.

For consumer service, Colgate-Palmolive has provided 2 contact channels: the company and WhatsApp by the number +55 11 972768642.

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