The world has always belonged to the rebels. But in the last decade, this maxim has made even more sense.
As we have seen the rise of social networks (and, consequently, the decentralization of the audience of traditional media channels), we also follow (and even inspire us) in more rebellious stories.
For example.
If 10 years ago it was practically unfeasible to consider the possibility of an internet channel called – created by a young streamer (it is worth mentioning) – conveying the main sporting events in the world… Well, today is not only reality but sounds almost as obvious as drinking water.
Speaking of water…
If before the companies in this segment followed a communication standard as colorless as the drink itself… Now, we are moisturizing the body and also the mind with marks that build contradictorily bold narratives (in the US and here in Brazil there are two great cases).
In short: the digital (or better, social) revolution not only allowed new business models to be created, but also other ways to do what already existed – and it is, especially, that rebellion lives.
So if you are about to launch a new company or new product… or even undergoing a professional transformation… Stop everything you are doing now and reflect briefly with me: What defines a rebel brand?
Depending on your trajectory -or even your current moment of life -I assume that the answer (if you have already come to any conclusion) can be…
Anything.
Business disruption? The uniqueness of execution? The social impact? The market leadership? The courage to reinvent themselves? Or the courage to reinvent the system? All previous alternatives or none of them?
The truth is that the rule of rebellion is not having rules. But if there is any exception, as in every rule (sorry for redundancy), it is called purpose.
On purpose…
Allow me to open a brief parentheses to introduce myself.
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I am a training journalist and I started my career by working on vehicles from – where at least before we called – “big media”. But 15 years ago, such a pulver of “entrepreneurship” made my head scratch.
In 2012, I became one of the founders of (currently one of the most relevant musicians specialized in Brazil). And since then, my partners and I have broken the ascending “Creator Economy” (or “creative economy” in Portuguese).
A market, at the time, little prestigious and even ignored by the entrepreneurship bubble (including investment funds). But today, just over a decade later, it became a strategic part – not to say fundamental – in the construction of the most diverse businesses, in the most diverse industries.
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What a irony, right?
Earlier this year, I decided to leave Clapme’s operation to venture into new ventures. Among them, the – which is born as a podcast presented by and to speak, precisely, about rebellion (very careful not to fall into contradictions) of the most diverse businesses.
Closes parentheses.
From now on, I will be here to promote reflections around stories that inspire innovation, but, above all, for purpose and rebellion.
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So if you consider yourself, like me, a rebel (with cause)… invitation more than done to join me in this ideas therapy. And if you have not yet had the opportunity to watch the, I recommend consumption without moderation.
See you soon!
