XP Inc. announced on Friday (27) that will be the new official investor of Rio Open from 2026. The company’s entry into the largest tennis tournament in South America marks a new chapter in the company’s strategy to expand its performance in sport, consolidating its presence in the tennis universe with a long -term contract.
Since 2024 sponsor of the young tennis player, XP will now become a host of the only ATP 500 tournament in Latin America. The initiative reinforces the brand’s commitment to the development of sports in Brazil and the promotion of national talents in the international scenario.
“Our big dream is to put Brazil among the great stages of world tennis. More than investing in sport, we want to celebrate the pride of being Brazilian and give international visibility to talents such as João Fonseca and so many other tennis players in the country,” said Guilherme Benchimol, founder and chairman of the board of management of XP Inc.
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“This movement reinforces our commitment to building a legacy that inspires future generations,” he adds.
Presence of prominence in the arena
The partnership with Rio Open will allow XP a prominent presence in the arena, the transmissions and the main activations of the event, such as Leblon Boulevard and Corcovado Club. XP clients will also benefit from exclusive advantages, including pre-sale of tickets, discounts, VIP experiences and activations with World Circuit athletes.
For XP, sponsorship goes beyond brand exhibition. According to Lisandro Lopez, CMO of XP Inc., the goal is to build a platform that owns content and relationship with the public, having tennis as a central pillar. “We will connect all our actions, from the campaign with João Fonseca to Rio Open, in a unique narrative of transformation and national pride,” he said.
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Betting on Sport
The company was already betting on sports initiatives, such as support for Itanhangá Golf Club and Yes Tennis – a gym that revealed João Fonseca and other new generation talents – in addition to the presence in international tournaments and exclusive actions aimed at customer relationships.
For the organizers of Rio Open, the arrival of XP is a sign of maturity of the event and the brand strength built since the first edition in 2014. “From the beginning, we had the ambition to create a high -level event and a desired brand. The arrival of XP confirms that this goal was achieved,” said Marcia Casz, general director of Rio Open.
Alan Adler, CEO of IMM, the organizing company of the tournament, also celebrated the partnership. “We have a portfolio of relevant products and deep knowledge of the public. This allows you to create unique experiences for brands. These are these assets that are now available to XP, a partner who fills us with pride.”
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O Rio Open
Held on the clay courts of the Brazilian Jockey Club in Rio de Janeiro, Rio Open is the main tennis tournament in South America and the only one in the ATP 500 category in the region. Since 2014, the event has attracted big names in world tennis, such as Rafael Nadal, Dominic Thiem, Carlos Alcaraz and Cameron Norrie.
In addition to sports prestige, the tournament has significant economic, social and environmental impact. According to data from the organizers, the event moves more than R $ 170 million in the local economy and promotes social inclusion and sustainability actions, such as tickets for students from public schools, tennis clinics and carbon compensation programs.
