Justice Libera Allegra to present Naming Rights Contract from Pacaembu – 01/07/2025 – Panel

by Andrea
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A obtained a favorable court decision so that it is not required to submit to court

The decision was published on Tuesday (1st) in an interlocutory appeal filed by Allegra, after the judge in June.

Ana Laarte, from the 4th Chamber of Public Law, understood that the agreement was signed between two private law companies – allegra and free market – and has confidentiality clause.

According to the time of signing the contract, the free market will pay about $ 1 billion for the right to name the stadium for up to 30 years.

Councilman Celso Giannazi, state deputy Carlos Giannazi and federal deputy Luciene Cavalcante, all from PSOL, called the court asking for the suspension of the contract.

According to them, there is an imbalance between the concession agreement between City Hall and Allegra, with payment of R $ 100 million granting and forecasting total economic benefits for the city of R $ 656 million, and the Naming Rights contract, in the amount of R $ 1 billion, which will be directed to the concessionaire.


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