In, governors have flooded their social networks with the rhetoric of the struggle between the poor and the rich, the scenario in which the President of the Republic would be shock against powerful interests of the business and financial status quo.
In the speech led by the Planalto Palace and disseminated by aligned profiles, the campaign is largely formed by videos produced by artificial intelligence and has as its motto the defense of “BBB taxation”, in reference to “billionaires, bets and benches” – which would form a powerful lobby in partnership with Centrão and the right in the legislature.
Congress is one of the main targets, especially in the retail of the social network, where the legislature appears clearly identified as “enemy of the people.”
The political direction of the networks follows the discourse and action of, which on Tuesday (1) said facing a “” every time he tries to charge more taxes of rich.
The statement was given shortly after trying to rescue the presidential decree that raised tax rates-folded by Congress with 383 votes in the House, including most of the PDT and PSB center-left countertops.
“It is not a political fight, partisan. It is the elite, along with the right and the center joining against the Brazilian people,” said in one of the videos posted by governors the deputy (-SP), quoted to occupy the general secretary of Lula.
Boulos and PSOL are the ones who, from the Lulist front line, most point their finger against Congress. In one of the deputy’s posts, a protest is called for the 10th at MASP, in São Paulo, under the motto “Centrão Enemy of the People”.
The PT has recently produced and played on its social networks videos that explore this rhetoric and were reproduced in the profiles of various governor politicians.
In these pieces, made with AI, it is said that Lula seeks to balance the tax payment balance despite the resistance of the economic elites.
One of the videos that have viralized is the “Boteco do Brasa”, where pregnant characters appear on a table alongside ordinary people wanting to pay less in the bill despite having consumed champagne, caviar and lobster. The piece already has over 2 million views on Instagram.
PT Communication Secretary, Deputy Jilmar Tatto (SP) says that, weekly, the party airs two new videos. This Wednesday (2), government supporters will participate in a live with emphasis on the speech in favor of tax justice in Brazil.
“Finally, we got a cohesion in the government, the PT and the progressive sectors about the political line for dialogue with society, which is to make the upstairs pay taxes,” said Tatto.
According to a government member, this more emphatic action in the networks was born from a collection of the minister (PT), head of Lula’s political articulation, and has the support of Minister Sidônio Palmeira (Secom).
Already in aligned accounts, the attack on the center and congress is more explicit. A video of the “BrasilSatirãoPoder” profile that circulated among governors, for example, features video of parodying the mayor, (Republicans-PB).
In the play, he presents himself as “Hugo doesn’t even care” at a luxury dinner, joking with exorbitant spending and ending by drinking a bottle of whiskey in the beak. The parody explores what happened at a São João party in Paraíba, when the mayor.
The rhetoric that seeks to glue in the legislature the label of defender of privileges of rich was one of the reasons for the rebellion in which the government was defeated in the case of IOF.
At the time, there was already dissatisfaction in the chamber summit and with campaigns on leftist profiles that pointed to Congress as “Enemy of the People”, especially by the overthrow of Lula vetoes who must and increase the electricity bill.
On Monday (30), Hugo Motta also went to the networks to criticize the government ,.
The government. That month, around the theme and gained engagement on social networks.
In the following weeks, as shown the SheetLula from the theme of taxes.
The propagation of rich taxpayers in recent days has given results on open platforms, such as X (former Twitter), Instagram and Facebook.
Bites survey, a consulting firm in digital environments data, shows that at least the House governors have been able to compete in open networks with Lula opponents.
There have been 1,120 posts involving the House politicians on the subject since June 25, when the congress overturned the IOF decree. These posts generated 2.3 million interactions – shares and likes.
The volume may not have been repeated in messaging groups. Luis Fakhouri, And director of strategies at Palver, a company that also monitors social networks, said the evidence is that the debate promoted by the government is not, for now, arriving in daily conversations.
Palver analyzes WhatsApp and Telegram groups. “It was not very important to enter the government [na discussão] And the narrative continued that predominated, “said Fakhouri, referring to criticism that Lula management charges too much taxes.
