At a time when Portuguese families seek to reduce everyday expenses, the promise of significant savings in supermarket purchases gains new relevance. It is in this context that the latest announcements of one of the Portuguese’s favorite supermarket chains, with messages like “no price is by chance” and “for each small price there is a big reason”, appealing to consumers attentive to the monthly budget.
Efficiency as a savings strategy
The German chain Lidl justifies its low prices compared to other supermarkets based on careful management and an efficiency -focused operational structure. Among the arguments presented is the direct purchase to suppliers in large quantities, which allows you to negotiate more competitive prices.
In addition, exposure of products on card boxes on shelves facilitates replacement and reduces the necessary working time. Also the shorter beads come into this equation: less paper means lower printing costs.
According to Lidl, quoted by Zap Notícias, all this contributes to a cheaper operation and, consequently, to a more attractive value proposal for customers.
An analysis that compares thousands of articles
To support your campaign, Lidl made a comparison with three supermarket chains in Portugal, considered its largest competitors: Continente, Pingo Doce and Mercado. The analysis took place in February and included more than 2,000 own brand articles.
The products were grouped into six distinct kites, representing different consumption typologies, allowing you to evaluate prices segmented and closer to the real behavior of consumer purchase.
Expressive difference in the final accounts
The results disclosed are clear. According to the data collected by Lidl, when adding the six kittens, purchases were 715.48 euros cheaper compared to the continent.
Regarding Pingo Doce, the difference was 591.95 euros, and in the case of the market, savings reached 488.39 euros. These values, according to the company, cited by the same source, demonstrate that the consumer can save a relevant amount when choosing their own brands available on Lidl shelves instead of those available on other chains.
Almost 600 euros on average savings
Given the average of calculated savings over the three competitors, the Lidl concludes that it is possible to save 598.61 euros in the articles considered in this analysis.
For many Portuguese families, especially in a context of price increase and loss of purchase power, this value can represent an important clearance in the annual budget, the same source says.
Fresh meat also enters the equation
In addition to the general analysis of the kitchen, the Lidl highlighted a specific sector: the fresh packed meat. Also in this segment guarantees lower prices than direct competitors.
Here, savings from the market was 54.29 euros, while in relation to Pingo Doce was 71.69 euros. Compared to the continent, the difference reached 135.09 euros. In total, the average savings in this sector was 87.02 euros, reinforcing the Lidl position as the most economical option also in packed meat.
APPEAL TO THE ATTENTRATE CONSUMER
With this campaign, Lidl seeks to position itself as a price leader in the large distribution sector in Portugal, especially in the segment of its own brands, says.
By publicizing concrete data and direct comparisons, the chain intends to capture the attention of an increasingly vigilant audience regarding the supermarket accounts. Still, as always in these cases, it is up to each consumer to check on the ground if these differences are confirmed in usual purchases.
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