The right dominates social networks in the country, but what is the dimension of this sovereignty? Data from consultancy Bites compiled by Sheet They give a track the size of the problem to the government (PT): The main leftist politicians have, added, less than half of the right followers and recorded only a third of the engagement they obtained this year.
Right publications received, in 2025, an engagement (considering numbers of likes, comments and shares) equivalent to 2.5 times the one generated by the posts of left and center and center-right parties, added. The more interactions, the greater the public than information reaches and the greater its repercussion.
The clipping made by Sheet It considers the 250 federal deputies, senators, president, former president, ministers, first ladies, governors and mayors of capital with the largest number of followers. BITES has raised at the request of the report the data of the top five social networks in the country :,, and X (formerly) from January 1 to May 30.
The number of parliamentarians even reaches a certain balance by this cut: 84 are from center or center, 88 from the right and 78 from the left. The engagement of the right -tied profiles, however, is much larger.
According to the survey, right -wing politicians reached 1.48 billion interactions in the first five months of the year. The left ones reached only 417 million. Center and centrão parties politicians resulted even more shy: 171 million reactions to the posted content.
The right also has a greater engagement with each post made, with an average of 12,894 interactions per publication. In the case of President Lula’s allies, this figure drops to 4,699, on average. Already in the center and centrão, it is 3,900.
Bites’s technical director, André Eler, states that one of the reasons for this numerical difference is that the right is more organized and tuned on the networks. “It’s a more active and more engaged bubble, which ends up generating a larger volume of interactions. There are more people interested all the time in this content.”
Already on the left, points out, has more difficulty acting on a unified line. He gives as an example federal deputies Guilherme Boulos (PSOL-SP) and Tabata Amaral (PSB-SP), which are influential figures of this political field on social networks, but often have antagonistic speeches.
Another problem of the left, points out the director of Bites, is the lack of organization. Not all government ministers have social networks, and the group’s main leadership, President Lula, often does not enter the clashes.
Added, the 33 ministers of the petista who have social networks (five do not have public profiles) have just over half of the followers that the former president () has alone.
The list is pulled by two names that have been presidential candidates in recent years: Fernando Haddad (farm), with 7.2 million, and Marina Silva (environment), with 5.7 million.
Centro and Centrão politicians generally display less affinity for social networks, but have invested in this interaction as an alternative tool to win votes.
The current mayor, (-PB), adopted a more relaxed way to communicate, but does not yet reach a wide audience. Its profiles are followed by 300 thousand, added to the five main social networks. It is just 210º among politicians, according to the Bites list, and is well behind several of their parliamentarians.
Motta, however, has been one of the central politicians with the greatest engagement in the content that publishes, with an average of 3,624 interactions per post. The president of, (-ap), who had already held the position in 2023 and 2024 and has 627,000 followers, receives an average of 1,129 reactions per publication.
However, they fall short of the numbers achieved on the left – which has directed their artillery on social networks recently against Congress because of the overthrow of the IOF decree (tax on financial operations) and difficulties for approval of the government’s agenda.
The stars of the center and center-right parties on networks are people outside traditional politics, such as humorists, influencers linked to the animal cause or people with disabilities, singers and religious, who often do not publish content related to their mandates.
This is the case of federal deputy Fábio Teruel (MDB-SP), gospel singer who shares prayers on YouTube. Or Deputy Célio Studart (PSD-CE), whose last Instagram video shows “Superman actor being enchanted by Doguinho fantasized at an event in Brazil”.
In addition to them, other politicians in this field with relevance in the networks are mayors and popular governors, such as (PSD), who manages for the fourth time the city of.
According to Eler, from Bites, this political profile has more difficulty engaging in guidelines for being out of the polarization of networks.
“In practice, they are people who will depend on the more traditional policy, parliamentary amendments and positions, to stand out. Obviously it works, and it works well, but it is another way to operate politics, different from that of operating in the networks,” says Eler.
