In times of budget restrictions, in which strategic areas such as communication and sustainability dispute scarce resources within organizations, Aberje’s commitment to communication that goes beyond operational limits. In its third edition, the initiative bets on territorial immersion as a critical training tool, connecting professionals directly to the socio -environmental complexities of the forest. More than visiting the Amazon, it is about learning from it, so that the act of communicating is based on situated knowledge, active listening and narrative responsibility. The motto Know to communicate It expresses not only a pedagogical guideline, but a concrete strategy in the face of continental distances, reduced research and deepening time, as well as the difficulty of breaking stereotypes.
It is one of the first initiatives focused specifically to the training of communicators from other regions of the country in the Amazon, in the context of the political calendar preceding COP30, which will be held in Belém do Pará. At a time when the eyes of the world turn to the forest and its inhabitants, Aberje anticipates a symbolic and institutional preparation agenda. Connects these professionals to a vibrant network of existing Amazonian communicators, and shows that corporate communication needs to be ready not only to cover, participate and watch COP, but to actively contribute to their commitments to be understood, accompanied and charged.
The purpose of the expedition is clear: to strengthen the ability of communication professionals to work on complex and crucial topics such as sustainability, climate justice and the strategic role of the Amazon in the future of the country and the planet. Even though they are recognized as strategic, these themes face difficulties in the corporate environment.
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The equation is not trivial. As discussed by Aberje in his, Brazilian corporate communication is going through a paradoxical situation: growing strategic role, expanded scope of responsibilities and lean teams. The response of organizations has been intensive outsourcing and the adoption of technologies that allow you to “do more with less”, but also endanger the symbolic uniqueness of communication, especially on sensitive themes such as environment and diversity.
In this context, the importance of initiatives such as the Amazon Expedition. By offering repertoire, direct experience and contact with local sources, it contributes not only to expanding communicators with sustainability topics, but also to qualify the use of available resources. Knowing help to communicate better, and communicate better in this case is also to optimize investments, avoid risks, integrate areas and align discourse and practice.
It reinforces this point itself: communication should be clear, accessible, evidence -based and action -oriented. This is only possible when there is a competent mediation between the global challenges of the climate schedule and the local realities of the Amazonian populations – and this mediation requires preparation, repertoire and presence.
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In a scenario marked by uncertainties, narrative disputes and budgetary difficulties, communication is still one of the vectors capable of promoting real transformation. THE Amazon Expedition It shows that it is possible to activate this potential even in adverse times – or perhaps precisely because of them. In bringing communicators closer to territories, populations and environmental emergency, it reinforces the role of communication as a bridge between knowledge and action, between discourse and practice. It is not just about informing, but of building bonds, expanding repertoires and generating collective meaning around causes that define our common future.
