Serasa Uncomplicates integrates accounts via Open Finance and offers predictive analysis to assist in administration
It launched it on Thursday (3.Jul.2025) SERASA Uncomplicates, a new SO SME (small and medium enterprise) financial management solution. The announcement was made in São Paulo, during the international month of micro, small and medium enterprises. The solution results from a partnership signed in May 2025 with Celero, Business Financial Management (BFM) platform.
Serasa uncomplicates unifies bank accounts on a single platform through Open Finance. Technology uses artificial intelligence to generate historical and predictive analyzes, helping to make strategic decisions and expanding access to credit to these companies.
The tool was developed to assist entrepreneurs in financial management, a problem that reaches 25% of them, as survey conducted by Serasa Experian with 313 PMES. The platform will have free resources and paid options, accessible through monthly subscription.
According to the company, the values are adjusted to the profile of each business, with the objective of ensuring that the product is in accordance with the PMES budget. The proposal is to offer a democratic solution that combines data and technology to facilitate the financial management of companies of different sizes.
“With structured financial control, the entrepreneur now has more time, data and security to invest in what really drives the business: selling more, keeping his customers and leading his team clearly. It’s not just about numbers, it is about allowing small business to grow sustainability and customer focus.”says Mariana Figueiredo, Product and Technology Director for PMES from Serasa Experian.
The company expects that, in 5 years, Serasa Uncomplicates will become the main financial management tool of Brazilian SMEs.
“Our expectation is to scalablely transform through data and technology, PME access to financial services, as financial and receivable management can increase receipts and reduce spending, an average of 20% the operating profit of SMEs and avoiding cash gaps.”highlights Figueiredo.
