WhatsApp, the most popular messaging application in Brazil, has announced a series of tools aimed at commercial use of the platform. The news was presented on Wednesday (2) during the Conversations event in the United States, and aim to turn the app into a more robust and interactive business platform.
Among the main announcements is the release of audio and video calls between companies and customers, a feature that promises to facilitate service, clarifying questions and closing sales, bringing digital trade closer to face -to -face experience.
The goal, controller of WhatsApp, too. Although personalization is more limited compared to platforms such as Facebook and Instagram, the company bets on the potential of WhatsApp user base to attract small and medium businesses.
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Brazil is market-key
Brazil is one of WhatsApp’s three largest markets in the world, alongside India and Indonesia. With over 120 million active users, the application is used by about 80% of Brazilian adults to communicate with companies and receive offers, according to data from the goal itself.
The country also houses a robust community of small and medium entrepreneurs who use the professional version of the app: more than 5 million companies use WhatsApp Business, which already brings together about 2 million product catalogs.
Bank integration
Another highlight of the news package is the expansion of integration with financial services. The goal has announced the development of a WhatsApp integrated bank application, which will allow access to multiple financial institutions directly by the platform. The initiative aims to centralize consumer experiences and payments, expanding application functionality beyond communication.
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According to the company, WhatsApp Business already moves more than $ 10 billion a year globally, and this number is expected to grow with the adoption of new tools.
With the updates, the goal reaffirms its strategy of transforming WhatsApp into a kind of “Super App” business -oriented, especially in emerging markets. Bet on customization of interactions and integration with banking systems meets two central demands of small and medium entrepreneurs: direct access to consumers and simplification of sales processes.
In addition, new features should increase user retention within the WhatsApp ecosystem itself, consolidating the app as a complete marketing, service and sales channel.
