The number of iPhones sold in China grew in the second quarter, high that happens for the first time in two years, according to data from Counterpoint Research consultancy. This result shows that there are possibilities for a turnover in Apple’s business, as the country has one of the most strategic markets for the company.
Counterpoint data show that sales of the devices increased 8% over the same period last year, in the three months closed in June, and this is the first time the American company has been growing in China since the second quarter of 2023.
The positive performance happened as a result of the promotions made in May. China’s e-commerce platforms have offered discounts on iPhone 16 models, which are the latest in the brand, launched in 2024. Apple has also increased the values offered in older device repurchase programs.
Continues after advertising
“Iphone price adjustment in May was done at the right time and had good acceptance, coming a week before the 618 shopping festival,” Ethan Qi, Member Director of Counterpoint, said in a statement. The 618 Festival is recognized for making great promotions throughout June in China.
Resumption in the Chinese market may be positive for Apple investors after the company’s 15% drop in 2024.
Scenario
The political environment has been one of the elements that press Apple. United States President Donald Trump even threatened the company with tariffs and asked CEO Tim Cook to begin to produce the devices again in the American territory, something experts see as an extremely difficult measure to make viable.
Continues after advertising
At the same time, China has returned to the center of concerns for Apple since Huawei, previously shaken by US sanctions, surprised the sector in 2023 upon returning hard. This happened after the release of an advanced smartphone equipped with a high performance chip, which until then was deemed unlikely to be manufactured in the country.
From this movement, Huawei has accelerated the pace of launches in the Chinese market and is already beginning to recover space outside the country. The offensive has had an effect: the company has been gaining part of the public that once opted for iPhones.
Counterpoint survey shows that Huawei sales increased 12% in the second quarter compared to the same interval of 2024. The company took the lead in market share in China, ahead of Vivo. Apple fell to third position.
Continues after advertising
“Huawei is still strong thanks to the loyalty of its users, who are exchanging their old phones for new brand releases,” explained Ivan Lam, senior analyst at Counterpoint in the statement.
(with international agencies)
