Lula celebrates agreement with Vietnam with Friboi Box

by Andrea
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Countries agreed to achieve the 1st Export of Beef of Brazil to Vietnamese

The President (PT) met this Saturday (5.Jul.2025) with the Prime Minister of Vietnam, Pham Minh Chinh, in Rio. The meeting was on the banks of the BRICS summit, which will be held in the state capital on Sunday (6.Jul) and on Monday (7.Jul).

The leaders celebrated the realization of the 1st Export of Beef of Brazil to Vietnam and the 1st Export of Vietnam Tilapia to Brazil. Symbolically, they posed with a box of Friboi, JBS, with the Brazilian flag and another with the Vietnamese flag – this was the Navic and had written on the side “fish fillet”.

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Sérgio Lima/Power360 – 5.Jul.2025

In the image, Pham Minh Chinh and Lula

According to Planalto, Lula reaffirmed the interest of Mercosur’s Brazilian presidency in opening a trading front of a trade agreement with Vietnam. Already Pham Minh Chinh cited the importance of Brazilian investments in the country, especially in the area of ​​animal protein processing.

The 2 signed the memo of understanding of cooperation in the field of science, technology, innovation and digital transformation.

Prime Minister Vietnameta confirmed her country’s participation in COP30.

JBS sends 1st load

JBS announced this Saturday (5.Jul) the 1st loading of beef to Vietnam. There are 27 tons processed at the Friboi Unit of Mozarlândia (GO).

In a statement, the company said that the opening of the Vietnamese market is more than a new destination: “It is a strategic movement of JBS in Asia, a region with growing demand for animal protein and economic protagonism”.

Read the full JBS note:

“Rio de Janeiro, July 5, 2025-JBS embarks on Saturday (5) the first charging of beef to Vietnam, with 27 tons processed at the Friboi Unit of Mozarlândia (GO), recently qualified for exports to the Asian country. The ceremony that marked the first board of Brazilian meat to Vietnam, held in Rio de Janeiro, featured the first-minister presence. Vietnamese Phạm Minh Chính and the Minister of Agriculture, Carlos Fávaro.

“The opening of the Vietnamese market represents more than entry into a new commercial destination: it is a strategic movement of JBS in Asia, a growing demand for animal protein and economic protagonism. In addition to Mozarlândia, the JBS unit of Goiânia has also been qualified to export to Vietnam.

“With a population that already exceeds 101 million inhabitants, according to General Statistics Office of Vietnam (GSO), and Gross Domestic Product Growth (GDP) estimated at 7.6% in the second quarter of this year compared to the same period of 2024, the country consolidates itself as one of the most promising Asian Southeast markets for animal protein.

“In a speech during the event, JBS’s executive director of corporate affairs, Marcela Rocha, highlighted the relevance of the opening of Vietnam to Brazil: ‘Being present in this market is positive for the entire national agribusiness chain: rural producers, industries, suppliers and workers. It is a sector that represents 20% of GDP, generates employment and moves regional economies’.

“In 2024, the Vietnamese imported about 300,000 tons of beef and buffalo, highlighting products focused on the internal consumption of an expanding middle class. The sustained growth scenario and accelerated urbanization should further propel demand in the coming years and positions Brazil as a strategic supplier to meet this market.

“JBS was the first Brazilian company in the sector to invest directly in Vietnamese territory. Since 2014, the company operates in the country with a leather plant in Dong Nai district, which specializes in finishes for upholstery and shoe sectors. The unit employs over 600 employees and just over 60% of production is intended for the Vietnamese market itself.”

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