The traditional Berlin ball is no longer the only protagonist on the beaches of the Algarve. According to a report by SIC Notícias, in a luxury bathing club on Vilamoura beach, associated with an international prestigious brand, tourists are greeted with champagne bowls, fresh fruit served directly in the sand, caviar and sunfunctions that can reach 500 euros, providing a different experience from the first moment.
Values practiced in the loungers
Unlike the habitual sun loungers on other algarve beaches, which surround the 20 euros per day, in this bathing concession prices can reach significantly higher values.
According to the same source, enjoying maximum comfort in a Balinese bed can cost up to 500 euros a day, which stands out in the regional market.
Double sun loungers and services included
Double sun loungers, located on the first line of an exclusive adult pool, have a cost of approximately 150 euros. This price includes champagne or privileged access to exclusive sunset parties.
Presence of digital influencers
This beach club attracts especially tourists from the high segment and digital influencers. The report cites the example of the influencers coconut and gioleta, each with over one million followers on social networks.
Disclosure on social networks
“It’s normal for us to be publishing. It’s a great advertising, isn’t it good for us,” says one of the influencers to the same source, highlighting the positive impact of digital exposure.
Gastronomic offer
In addition to replacing Berlin balls with caviar, the menu of this space includes other premium products. This gastronomic offer stands out for its sophistication and betting on exclusivity.
During the high season, the space serves between 500 and 600 meals a day. Tour operators quoted by believe that despite criticism of high prices, the perspectives are very positive.
The year 2025 should be very favorable for tourism in the Algarve, especially in the luxury segment, with a relevant economic impact for the region, indicate the tour operators cited by the same source.
The Algarve maintains its prominent role in national and international tourism, being recognized for the variety and quality of its beaches, according to tourist operators and official reports.
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