Initiative offers discount of up to 25% in items of different categories such as food, medicines, accessories and toys
Eight out of 10 consumers participate in loyalty programs with some frequency, according to CX Trends 2024, held by e. The data shows that this type of solution has become increasingly popular in commerce, attracting consumers by offering benefits and impacting companies’ revenues. Na, for example, offers it discounts in over 13,000 products in different categories. Launched in 2023, the initiative has a package of offers that guarantees economy in the pocket of Brazilian tutors.
If, on the one hand, loyalty programs increase companies’ revenues, on the other, they benefit customers, who are encouraged to buy in the face of the possibility of a pricing and other advantages.
According to the Director General of e-commerce From Petlove, Gabriel Pintucci, the club creates an important value for the company and a level of post-sales satisfaction of customers.
“If today the customer has the opportunity to have access to various products and services up to 25% off, and all with the ease of receiving their purchase without shipping, we open a range of opportunities, both for customers and business, as we are the largest pet ecosystem in the country“Said paintucci.
For companies, the return on investment in loyalty strategies has been satisfactory. According to “the impressive numbers of customer loyalty”, citing Bain & Company study, recurring consumers can spend up to 67% more than new ones over time.
Another relevant data is that the cost of retaining a customer is 5 times lower than winning a new customer. Finally, loyal consumers are 4 times more likely to recommend the brand.
For customers, the advantages of buying through discount clubs include personalized service, exclusivity in some products and services and the ease of organizing the budget.
Predictability of spending
In the case of the Petlove discount club, purchases through the sport allow pet tutors to have predictability about how much they will spend and schedule to purchase products whose purchase is periodic, such as rations and hygiene items.
Benefits include reductions of up to 25%. There are 15% discount on feed, 20% in hygiene products – as sanitary rugs and sands – and 25% in other categories. In addition, shipping is free in all purchases made by the discount club.
Discounts are applied directly to the closure of the purchase, made via application or website, without the need for coupon or other type of activation. In addition, subscribers have access to a simulator and can see how much they have saved with the benefits.
The club offers two membership options: monthly hiring for R $ 17.99 or an annual plan with R $ 9.90 per month. Another advantage is that tutors that already have Petlove’s can join the initiative for only $ 2.90 per month.
The discount club, offering items to tutor at more affordable prices, is in line with Petlove’s goals. According to Talita Lacerda, CEO of the company, the brand invests in innovation, customer experience and has an essential pillar for price accessibility.
The company also has a recurring purchase model, the. Through the option, the tutor may be programmed to charge and send purchases that are repeated, such as the ration or long -term treatments, for example. There is no cost for programming and the customer has a 15% discount on the first purchase and 10% in the following.
According to Pintucci, the discount club is an initiative that sought to go beyond the benefits of purchasing programming through Repeta. According to him, the company decided to bring an innovative proposal, with more competitive prices, possibility of customer loyalty and more profitability.
Petlove discount club offers monthly hiring for $ 17.99 or an annual plan with $ 9.90 per month. Who already has the health plan pays R $ 2.90 per month
Exclusive products
According to the CX Trends 2024 research, Octadesk and Opinion Box, customers increasingly value the possibility of consuming more affordable products and services. In the survey, 76% of consumers feel more inclined to buy from brands that offer loyalty programs.
In addition, 84% of consumers participate in these programs with some frequency, 42% whenever possible, 18% regularly and 24% from time to time. Asked about the main reasons that lead them to participate, 49% cited the accumulation of miles or points for travel, 41% exclusive discounts, 37% the ease of accumulating rewards and 24% special offers for members.
Regarding the type of benefit or reward they value most, 61% said points that can be exchanged for rewards and 44% mentioned discounts on future purchases. Already 42% value free products or services and 29% gifts or gifts.
In the case of the Petlove discount club, one of the attractions used to build customer loyalty is access to exclusive products for those who join the program. According to Pintucci, the company is aware of products and benefits to integrate the discount club, including the launch of items that can add value to the care with pets.
Business model
To implement the discount club, Petlove conducted research with successful models in other countries, such as. “We are based a little on these ideas of having a paid signature with benefits to customers. Among these benefits, the main one is the discount itself”Explained Pintucci.
Founded in 1999, Petlove is a pioneer in the e-commerce for pets from Brazil. The brand made the opposite way compared to other retailers, as it was born in the digital environment and started only from 2022.
The company’s differential is the business model in ecosystem format. In the same digital environment, the customer has access to diverse products and services. In addition to the health plan, they are available for lodging, day care and Pet sits. Petlove also has a portfolio of premium products, with.
“What makes us very enthusiastic is that we are building what we call ecosystem. We are materializing the dream of building a place where the pet can meet all its needs. This proposal to have everything in one place is a very important pillar of our value proposition”Said Talita Lacerda.
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