Marketers working for right -hand leaders assess that in recent days, should not leave the president’s followers bubble, but have already drawn answers to the strategy.
One of the proposals is to deconstruct the idea that the increase in taxes promoted by the federal government reaches only super rich, stating that the IOF (Tax on Financial Operations) makes the financing of consumer goods, such as refrigerators and motorcycles, and the importation of essential items such as bread flour.
Another line of action is to reinforce the government’s lack of disposition to reduce public spending, pointing to waste instead of seeking fiscal adjustment.
In addition, the opposition should attack AI (artificial intelligence) use in petist actions, associating the tactic with an attempt to deceive the population without the use of real people.
Last week, one of IA’s greatest repercussion videos shows a multithethnic multitude of men and women walking along a dirt road with large bags on the back, where the word “taxes” reads. Among them, some white men and tie with smaller tax bags appear, taken without difficulty in hand.
“It’s time to crack Brazil more fairly: who has the most pays more. Who has less pays less. And who is in favor of the people approve this idea,” says the video caption.
Under reserve, a professional in the sector heard by Sheet He said the answer should not be in charge of the big names on the right, such as former President (), the governor of, (Republicans) or the Federal Deputy (PL-MG).
The entry of these figures in the clash could reinforce the left’s speech, which tries to label them as defenders of the “BBBs” (billionaires, banks and bets), a acronym created by the petista campaign.
In their place, the reaction, which has already begun, is up to names of the second platoon that eventually can get out of their own bubbles – with videos without images generated by AI.
“Do you know that TV you want to buy installments? Lula wants to make it more expensive,” he said in a video posted on Instagram at the end of Thursday (3), the state secretary of agriculture of Sao Paulo, Guilherme Piai, an important articulator between pockets and entrepreneurs from the São Paulo agricultural sector.
“The left says that the IOF is just ‘imposed pros millionaires.’ But it hides the truth: when Dona Maria parks the refrigerator, pays IOF. The motoboy who buys a helmet on Aliexpress Pays IOF,” says Ceará state deputy Carmelo Neto, national president of PL Young.
Another professional who talked to the report evaluates that the left is experiencing a moment of discouragement of its bases, with a drop in the popularity of President Lula. In this context, the petista campaign can shake its militancy by taking the government out of the strings.
Also according to this professional, the tone of confrontation between classes adopted by the campaign may sound radical and end up driving off center voters.
The clash proposed by the campaign left social networks and went to the streets on Thursday (3). The MTST (Homeless Workers Movement), a group linked to federal deputy Guilherme Boulos (PSOL), quoted to take over a ministry of Lula, invaded the lobby of Itaú BBA building, Itaú Investment Bank, to protest the taxation of super rich.
On social networks, while supporters shared the action with phrases such as “it’s time for the rich to pay the bill,” influencers and right -wing parliamentarians countered the protest by saying that banks “profited like never” in petist governments.
