A survey released on Monday (7) by Serasa in partnership with the Opinion Box Research Institute showed that most of the Brazilian population allocate some part of the domestic budget for football-related expenses.
According to the study “Personal Expenses with Passion Football”, 61% of people said they had a habit of buying sports -related products or services. The purchase of team shirts or uniforms of players leads the off -time expenses, being cited by 71% of respondents.
Licensed products, game tickets and streaming or pay-per-View subscription followed, with 35%, 34%and 32%, respectively.
There are also 15% who said they had spending on partner programs. Among the 85% that have not spent a partner-owner, 47% showed interest in being part at some point.
In addition, for Brazilians who usually buy football -related items regularly, monthly expenses are a reality for up to 81%. About half of this group (45%) spends up to $ 100, while 27%spend between $ 101 and $ 300, and 9%, over $ 300.
The survey also brought that 28% of expenses are focused on their own consumption, while purchases for children and spouses represent 15% each.
2,940 interviews were conducted in June 2025, with 47% men and 53% women in the five regions of the country. The margin of error is 1.8 percentage point, more or less.
“Financial education is very important to understand that football is a passion, brings a lot of happiness and even impacts the mood [66% disseram que o futebol influencia o humor de alguma forma no dia a dia]but it is an entertainment. So, regardless of football spending, it is important that he is in a line of entertainment in the monthly budget, “said Fernando Gambaro, Serasa’s financial education expert.
“It is necessary to understand that it is a spending, and even an investment in mental health, but that this expense cannot impact the family budget and the accounts that are a priority in everyday life,” he added.
The research answers also showed that with 75% of the total, open TV continues to lead as the main way the fans consume the matches of their teams.
Closed TV follow (55%), and is followed by Youtube (42%), streaming platforms (31%) and Instagram (25%), in addition to face -to -face follow -up in stadiums (23%).
“There is a lot of discussion about whether TV is dying, but for football, that’s not what the survey shows,” said Felipe Schepers, director of the Opinion Box Institute.
“It’s multitela and multimedia. The new alternatives to transmit football are not stealing from others, but complementing as another way to follow the games,” he added.
When asked if they have already accompanied a professional soccer match in stadiums, 62% answered yes.
In breaking by age group, those who go to games most are young people between 18 and 24 years old (63%), “which can be an indication of place to socialize,” according to Serasa.
Gambaro also stated that he was surprised by the volume of people who responded if he planned in advance to be able to follow the matches of his teams.
According to the survey, 53% of respondents said they are already planning financially to go to club football or selections until 2027. From this group, 56% said they intend to invest up to $ 1,000 with these sporting events.
In total, with or without planning, 65% of respondents responded that they intend to go to some game over the next two years.
The Brazilian Championship leads (63%), being followed by the Brazilian Cup (41%), the Copa Libertadores (38%) and the state (25%). Another 16% cited the men’s World Cup, and 12%, the female.
Olympic and worldwide runner-up with the Brazilian National Team, the former player Ant stated that he was able to follow from within four lines the gradual increase in the public’s interest in the football practiced by women.
“Today we see this evolution and, whether or not, the internet brings a lot of it when we talk about the issue of women’s football, because it really had no visibility. It is a construction to happen and come true,” said the former player.
The survey also indicated that most fans (61%) believe that football events are not accessible to the general public. They said they would participate more often in events if they were cheaper.
On the other hand, 32% of respondents said they were willing to pay even more for an exclusive experience with their teams, while 31% would consider traveling anywhere in the world to accompany the heart team.
“When there are championships like the Club World Cup, which demands planning to go abroad, people can plan more. And I think social networks end up intensifying this passion. People see when a friend, an acquaintance or an influencer travels to events like that, and ends up wanting to go. This increases consumption,” Gambaro said.
Formiga said she has been living with her mother’s addiction to the animal’s game, a habit that, she said, not only drains most of the parent’s retirement, but also influencing other family members to irresponsibly spend money.
“The more information comes, we can really make people and all fans aware, so they have a chance to buy a shirt and go to the stadium.”
