Increasing costs in much sought after paradisiacal destinations is generating uneasiness among visitors, who begin to question whether they should continue to choose these places for their vacation. The situation raises concerns in the tourism sector, which may face significant impacts.
New rate on stay enters into force in 2026
According to the Daily Express, from January 1, 2026 a new rate of 0.75% on temporary housing in Hawaii will be applied, covering hotels and short rentals.
For the first time, cruise ships passengers that make a scale on the islands will also pay this tax, something they have been exempt so far.
Currently, the state rate on temporary housing in HAVAI is 10.25%. With the introduction of the new rate, the percentage rises to about 11%. This amount also adds to local surcharge, close to 3%, and the general tax on consumption, which raises the total tax burden to approximately 19%, according to the same source.
Tourists react with displeasure to increase rates
The measure has generated discontent among tourists, many of whom admit to rethinking future trips to Hawaii.
According to the same source, several visitors expressed concern about pricing, stating that “costs are becoming too high for a vacation” and “these increases make us reconsider if it is worth visiting again.”
These reactions arise at a delicate moment, when tourism remains one of the pillars of the local economy, making the impact of these opinions even more relevant.
Measure aims to finance response to climate change
According to the Daily Express, the goal of the new rate is to support climate change programs and help recover natural disasters such as the fire that destroyed the Lahaina community in 2023.
Authorities explain that the tax intends to ensure that all visitors contribute to the preservation of natural resources and the economic sustainability of the region, which faces increasing environmental challenges.
Criticism and concerns about the future of tourism in the region
The decision has been the target of criticism from tourists and agents in the sector, and the increase in costs leads to the loss of competitiveness of destination against other paradise options.
The possible break in tourist demand may have relevant consequences in a strongly dependent economy of this sector.
Sustainability and balance in debate
Hawaii governor argues that this “green rate” is essential to prepare the region for the challenges of the future and ensure its long -term sustainability. It is estimated that the measure can generate revenues of about $ 100 million per year, designed to finance climate resilience projects.
Still, the challenge is to find a balance between environmental preservation and the maintenance of a dynamic tourist activity, indispensable for local economic development.
According to, in the coming months, the continuation of the public debate on the measure is expected, with the authorities to follow their effects and adjust the strategies if necessary.
Given the new fiscal scenario, visitors will have to consider whether the increase in costs compensates for the experience of traveling to one of the most sought after destinations in the world.
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