O Infomoney – Greater and more complete ecosystem of information about economics, investments and businesses in Brazil – renewed its record of market share between the sites of the segment.
The site was consolidated as the largest economic-financial portal in Brazil by reaching a 21.6% slice of the hearing in June, considering a set of the 33 main sites in the segment.
By way of comparison, the portal that occupies the second position obtained 15.4% market share In the month, a difference of more than six percentage points, according to data compiled by the Similarweb platform.
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The number represents the largest audience slice obtained by the Infomoney since the beginning of the historical series in January 2024. It is also the
In total, the ecosystem Infomoney It reached a community of 24.4 million people in June, among unique users on the site and followers in two dozen social networking platforms, videos, podcasts, messenger and distribution of newsletters. The range was 805 million, adding impressions and content views.
In addition to the growth of market share numbers, June was also marked by recognition and premiere. The eighth edition of the Finflence Study, conducted by the Brazilian Association of Financial and Capital Markets Entities (Anbima) in partnership with the Brazilian Institute for Data Research and Analysis (IBPAD), again pointed out among the companies that talk about finance.
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In front of content, a platform that publishes and distributes opinion articles and analysis, always original, provocative and unpublished, of the main global leaders and thinkers on the most relevant topics of today.
25 years of well -told stories
In 2025, the Infomoney celebrates its 25 years of existence with the campaign “The economy speaks. Infomoney translates. ”The site was born in 2000, the year of“ Bubble Pontocom ”, witnessing – and reporting – this and many other emblematic moments in the financial market.
It emerged when investors in the Brazilian stock market were just a few thousand and over the years it has consolidated their role of translating “economies” to people interested in taking better care of their money, and talking to new audiences. Since then, it has won relevant milestones in its mission of democratizing quality financial content.
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By 2024, he added 95.2 million users and 392 million page views on the site. On social networks, the range hit the 3 billion house and the engagement, 60 million. Aggregate, the community that accompanies the ecosystem in more than two dozen proprietary profiles exceeded 8.3 million followers.
O Infomoney It also entered the list of 20 fastest growing sites in Brazil and won the Ibest 2024 award in the category.
