Amid a more restrictive credit scenario, marked by high interest rates and limited access to resources, Credix represents an opportunity to expand financing possibilities for small and medium -sized Brazilian companies (SMEs). With a solution focused on the B2B market, the fintech Bet on Credipay, a product that offers direct credit to the final buyer in transactions between companies, solving a relevant bottleneck in the sector.
Founded just over three years ago in Belgium, where it is its headquarters, Credix aimed its focus in Latin America and quickly returned its operation to Brazil. It was here that the founders identified a clear gap in the market: large companies wanted to sell to small businesses, but bumped into the difficulty of credit analysis and the operating costs of this pulverized tip of the chain.
“We realized that banks and factorings served large companies, but no one served this long tail of buyers who are small and medium -sized companies,” says Raphael Coelho, CFOx CFO.
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Credit as business driver
It was from this finding that Credipay emerged. “We saw this opportunity in a market that we already knew a lot and decided to invest, having precisely this partnership with large suppliers to offer purchase lines for small businesses,” adds the executive.
The tool has a technology developed by Credix that allows companies to offer credit to their customers automatically – making the sales process more agile and efficient, benefiting both the sales and financial team.
Coelho says that, before Credipay, it was necessary for the seller company to request several documents – such as CNPJ Cadastral Letter, last year’s balance sheet signed by the accountant and information from the founders – for the analysis and approval of the sale to the buying company, in a process that could take days and make it difficult for sale.
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With the solution, the system of fintech It is able to calculate, in minutes, the credit limit and the ideal payment deadlines for each buyer only from the CNPJ number.
“Each B2B sale is, in practice, a credit decision. In the B2C market, the end customer passes the credit card and those who sell do not worry whether or not to pay, having credit will automatically receive. In the B2B market, it is a decision that starts from an analysis by a team,” explains Enrico Fasano, GTM (GO-to-Market) head.
According to Fasano, in many cases companies depend on credit to sell, but providing this credit to those who buy is not their core business. It is a way to boost sales, reducing the risk – which gets Credix.
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“When we talk to partners, we see that credit is a business driver. So our goal here is to help companies grow, reaching a pool of customers who today do not serve or increase the limit for customers that exist,” points out the executive.
Anticipation of receivables
In addition to accelerating decision making, Credix also offered anticipation of receivables to suppliers. According to Fasano, it is a way of meeting a market need identified over time – from those who do not want to receive on time, but anticipate, aiming to optimize cash flow.
The company’s model differs by considering the relationship between buyer and supplier, not just the scores traditional credit.
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“If that supplier (customer) is strategic for the buyer, we know that he will prioritize this payment. With this understanding, we can see what is the real risk of this operation, instead of assuming that the risk is very high by the buyer being a small business,” says Coelho. This allows you to offer better conditions for good payers and avoid waste of resources with high -risk customers.
With an eye on the future
The CFO also says that the company grows, percentage, the volume traded in two digits every month and that losses are at levels below 1%. “Our expectation is to do more than $ 100 million per month of volume until the end of 2025,” he adds.
With presence throughout Brazil and focus on verticals such as electronics, auto parts and food, Credix serves large distributors that sell to a large base of small ventures – from restaurants to carriers. The goal is to keep expanding to other sectors, such as cosmetics, supplements and pet market.
With an eye on the future, the company wants to further reduce credit analysis time – which is less than five minutes – and deepen its presence at the point of sale, including integrating its solution to checkout digital platforms.
Financial support
To ensure efficiency also in internal financial management, Credix has the advisory of XP Enterprises, a partner since the beginning of operations in Brazil. The institution assists fintech In cash management, investments and international transactions, as well as support strategic decisions with economic scenario analysis and operational suggestions.
“We have a horizontal partnership with XP Enterprises and a very positive performance, helping us to make our cash investment, for example, because Business of Credit involves maintaining high cash and balance. XP Enterprises provides this service to leave the cashier and always invested, is not stopped,” exemplifies Coelho.
With a business team and risk based in Brazil and Belgium -based technology, Credix unites local knowledge with global innovation and wants to continue to expand access to credit intelligently, safely and, especially, quickly, the company’s experts tell.
