2025 event should increase US online sales to $ 23.8 billion, driven by clothing and electronics
Adobe Analytics on Monday (8.Jul.2025) that sales volume in the Amazon Prime Day in the United States “Equiviler to two Black Friday.” According to estimate, online sales during the event are expected to reach $ 23.8 billion, up 28.4% over the previous year.
In 2024, $ 14.2 billion were moved in 2 days of the event. This year, the promotion will be extended to 4 days, July 8-11. The projected value will be driving out of clothing, electronics and anticipated search for items back to school. This is the projection (PDF – 2 MB).
Discounts are expected to remain at historically high levels. “Overall, discounts on US retailers will be in the range of 10% to 24% (on the table price)”, states the report.
The clothing sector must have the largest offers, with 24% off (against 20% in 2024). Other categories with price reductions include appliances (16%, against 14%), toys (15%, even percentage of the previous year) and computers (12%, against 11%).
Large retailers like Walmart and Target will also launch promotions in the same period, taking advantage of the demand for products back to school to compete with Amazon.
In addition, the BNPL (acronym in English for, “Buy Now, Pay later”) represents 8% of spending, slightly above 7.6% last year. The use of general consumer artificial intelligence should also grow, especially in search of better offers and personalized recommendations.
Amazon Prime Day in Brazil will be held on July 15 and 16. According to the company, several offers will have between 20% and 50% off.
