The arrival of Sheet On the internet, in 1995, it was a milestone of digital journalism and began a trajectory of constant editorial and technological adaptation. From the text light to slow connections to content with videos designed for social networks, searches and cell phones, the newspaper responded to each of the changes by maintaining independence and commitment to the reader.
Thirty years later, the challenge grows with general artificial intelligence, which transforms the way content is produced, consumed and distributed. In this scenario, the Sheet Reaffirms its role based on current editorial principles: offering reliable journalism, supported by rigorous investigation, clarity and responsibility with the facts.
Check out some of the main highlights of this period below.
1995: Folha reaches the internet
On July 9 debuts A, the first news channel of Sheet on the internet. The page, which years later it would be the first real -time newspaper in Portuguese, will air two months after the worldwide computer network itself has been commercially working.
Context: In Brazil, netizens are calculated between 45 thousand and 50 thousand. In the world, Netscape leads navigation, while Amazon and Ebay emerge.
1996 to 1999: Internet is popular; Born online Folha
In 1996, the Digital Daily Edition of the Impressa is released. Archives with about 250,000 text texts are published. In 1999 the website of Sheet It is called online leaf.
Context: In Brazil, the, and the first commercial display access services appear. In the world, Google (1998) comes, as portals like Yahoo and AOL grow.
2000 to 2003: Internet boom in Brazil; Focus on the text
In 2000 Folha Online launches its first classic portal format version. In the same year the Wap Folha, SMS news service is launched. In 2003 a new design, with much lighter pages. The biggest challenge was to display content to readers with slow connections, so the priority was the text. The reader begins to interact, and the newspaper needs to deal with a new more participatory audience: launches Oeo, in the air to this day.
Context: Internet access grows in Brazil, with LAN Houses and schools. Explosion of blogs and online forums.
2004 to 2007: Social networks emerge; Images say much more
In 2006 to Sheet It has a new visual reform, expanded a year later, when photographs and image galleries take more space. That year, the Sheet Launches daily music video and weekly podcasts. Also in 2006 the readers’ comments section in the texts and chats of Internet users and journalists in real time come
Context: In 2004 Orkut is born, which soon dominates Brazil, the same year of Facebook, and Youtube comes the following year. Content is no longer published only and begins to be shared. Title and image gain strategic importance.
2008 to 2011: Folha has first app in html5em
In 2010 Folha Online becomes Folha.com, with duplicate space for videos, photos and audios. Print and online newsrooms merge, something pioneering in Brazil. That same year is launched and TV Folha, and Folha and UOL convey the first exclusive presidential debate for the Internet –o. In 2011 the HTML5 app are released for tablets and cell phones, AEO. In the 90 years, Folha becomes the first of the great Brazilian vehicles a.
Context: iPhone is released in the US in 2007; First Android smartphones arrive in 2008, the year of Spotify’s creation. In 2010 it is the turn of the iPad. It is the beginning of a mobile era.
2012 to 2014: Folha launches Paywall in Brazil
In 2012, with new visual reform, the site has soon and name Folha de S.Paulo. In the same year, it becomes the first newspaper in Brazil A (payment wall), charging for content, a model that was already used in relevant newspapers in the United States and Europe and was adopted by all the great in Brazil to later. In 2014, with new renovation, homepage and pages are more vertical, given the growing importance of reading via smartphones.
Context: Explosion of WhatsApp use and social networks with popularization of mobile phones, while Facebook consolidates itself as a strong source of traffic for websites and newspapers. The debate on how journalism comes to compete with viral misinformation appears.
2015 to 2018: SEO, algorithms and bubbles; Folha Suspends Page on Facebook
In 2017, readers of Sheet Arriving via cell phone surpass readers via desktop. In, with pages and responsive covers, the biggest change in years, prioritizing videos and accessibility. While traffic via Google searches grows, in unprecedented motion in protest to the proliferation of false news over professional journalism.
Context: According to IBGE, in 2016 internet access via cellular exceeds access by desktop. Concern grows with technology giants to become audience intermediates and important sources of traffic.
2019 to 2022: pandemic, digital heel and personalization on my leaf
During Covid’s pandemic, whose content is Paywall. In 2021 it is content for subscribers, and the offer of newsletters expanded. In 2022, newspaper applications are unified, leaving the sheet edition, my sheet and real -time news in the same place.
Context: The audience is increasingly fragmented. In the treadmill of Tiktok, which grew in 2018, Instagram launches Reels by 2020 and consolidates the consumption of short videos. In 2021 Google Discover appears, a new source of audience for the websites.
2023 to 2025: Begins was artificial intelligence
Artificial intelligence, initially used in journalism in data, creating automatic texts and limited to experts, gains space in everyday work with the growth of the Generative AI.
The misuse of journalistic content by IAS as well as the ethical limits of AI in journalism dominate the debate. Journalism of Sheet It continues to differentiate itself by rigorous investigation, credibility and human interpretation.
Context: Chatgpt is launched in 2022, pulling the line of dozens of models available to the public years later.
