All 8 sectors analyzed presented negative results, with furniture and appliances leading retractions
The (retail stone index) recorded a 4.2% drop in Brazilian trade sales in June 2025. Compared to June 2024, the retraction was 4.6%. The 1st semester of 2025 closed with a 0.5% decrease compared to the 2nd semester of the previous year. All 8 sectors analyzed presented negative results in the month.
By sales channel:
- Digital trade: 4.5% drop in June and 10.6% in the annual comparison;
- Physical Stores: 3.4% decline in the month and 4% in the year.
Income -sensitive sectors, such as supermarkets and pharmacies, also retreated:
- Monthly fall: 3.7%;
- Annual retraction: 3.4%;
- Semiannual retreat: 0.2%.
Among credit dependent segments, which include higher value items such as furniture and appliances, the results were:
- Monthly fall: 3.9%;
- Annual retraction: 5%;
- Semiannual decrease: 0.3%.
The largest monthly declines per sector were recorded in:
- Furniture and appliances: -6.4%;
- Construction Material: -6.3%;
- Other personal and domestic articles: -4.3%;
- Supermarkets, food, drinks and smoke: -3.7%;
- Pharmaceutical Articles: -2.8%;
- Fabrics, clothing and footwear: -2.3%;
- Fuels and lubricants: -1.7%;
- Books, newspapers, magazines and stationery: -0.3%.
In the annual comparison, only books, newspapers, magazines and stationery showed growth, up 1.5%. The worst performances were:
- Furniture and appliances: -8.7%;
- Other personal and domestic articles: -6%;
- Construction Material: -5.8%.
In regional analysis, only 4 states recorded annual growth:
- Amapá: +4.5%;
- Tocantins: +3.8%;
- Roraima: +3.7%;
- Pernambuco: +0,4%.
The largest setbacks were observed in:
- Rio Grande do Sul: -14%;
- Amazonas: -7%;
- Mato Grosso do Sul: -6.5%;
- Rio Grande do Norte: -6.1%;
- Alagoas and Maranhão: -4.8% each;
- Federal District: -4.9%;
- Paraná: -4.7%;
- Santa Catarina: -4.6%.
Other states with expressive falls were Rio Grande do Norte (-6.1%), Alagoas and Maranhão (both with -4.8%), DF (Federal District) (-4.9%), Paraná (-4.7%) and Santa Catarina (-4.6%). Rio de Janeiro (-4.1%), Ceará (-3.6%), Mato Grosso and Piauí (-2.3%), Sao Paulo (-2.2%), Bahia (-1.9%), Minas Gerais (-1.7%), Espírito Santo (-1.6%), Goiás (-1.4%), Pará (-1.1%), Rondônia (-1%), Acre (-0.8%), Sergipe (-0.5%) and Paraíba (-0.4%) also presented negative results.
According to Guilherme Freitas, economist and data scientist at Stone, June data indicate loss of rhythm of the economy. Despite the fall in unemployment and formal job creation, families consumption is still pressured by debt income commitment, which directly affects retail. He states that the slowdown in inflation seems to be more linked to the weakness of economic activity than to structural improvement, and that the deceleration scenario has been consolidating, although it is still necessary to follow the coming months to confirm this trend.
