MuscleContest International-the largest event producer of world bodybuilding-inaugurated on Wednesday (9) the second unit of its “Low Cost” network of gyms, Musclefit, in Piracicaba (SP).
CEO and owner of the company, Tamer El Guindy explains in an exclusive interview with the blog that the main focus of the establishment is the bodybuilding devices, unlike their direct competition (gyms that also operate in the “Low Cost” model).
“There are big networks with this proposal in Brazil. The difference of these gyms for Musclefit is that it is focused on audiences who like to train heavier. The others can be better in other questions, but regarding equipment, Musclefit is the best,” says the producer of Olympia and the Professional League of the International Bodybuilding and Fitness (IFBB) League (IFBB).
In addition to the network mentioned, the producer – who is currently responsible for the organization of 107 annual competitions across the country – also has Muscleworld, located in Campinas (SP). According to El Guindy, the company’s goal is to increasingly expand the number of these bodybuilding academies aimed at the most connected public to bodybuilding: “Our proposal is to put at least one musclefit academy or muscleworld in each place in Brazil where we promote championships.”
Finally, the businessman and former athlete remembers his professional start: “I worked for about 20 years at Gold’s Gym. When I started there, there were just over 100 units of this gym. When I left, there were over 800. Many people know me as event promoter, but I started my career opening gyms.”
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