The right narrative prevailed in viral messages on the tariff announced by the president of the, while the left predominated in organic conversations, which managed to bind the measure to pockets.
The result is a survey made exclusively by the request of the Sheet. More than 20,000 messages were collected on the theme of 100,000 public groups of WhatsApp from three days until Thursday (10).
“People are reacting badly to tariffs, and they are precisely the most [nem petistas nem bolsonaristas] They are making a difference, “says Felipe Bailez, economist and CEO Palver.” More than defending, they are attacking Bolsonaro. This is the great conclusion. “
Almost 60% of viral messages (forwarded frequently and repeated by the same user) are critical to Lula. The right narrative also attacks (Supreme Federal Court) and the Lula government ().
An example is a message that blames the fares to the petista, who would have compared Trump and the, and states that STF Minister Alexandre de Moraes issued secret orders against Google, Meta and, in addition to suspending Elon Musk’s social network.
According to Bailez, until last Wednesday (9), the right was celebrating Trump’s measure, not for taxation, but for the recognition that Brazil would not be a democracy. This has changed, and the message on Thursday is to point out Lula’s fault.
“Now, the right does not have a cohesion,” he says. “What they are doing is build a narrative. Then there will appear a video that will probably explode, but they are not ready to assemble this narrative cohesive.
On the other hand, according to Palver, most organic conversations (when there is interaction between users) were in tune with the narrative of the left attack left and former president () or Lula’s defense.
One of the messages calls Trump “orange” and states that although they say he does not fulfill what he promises, he does so when he is to harm the country of others. It also attributes to an American secretary a speech that Brazil would be the backyard of the United States.
Messages of rejection of the fare and criticism of pockets circulate with ironic and confident tone shows the analysis. In addition, the accusation of Bolsonarists’ submission to the US has rhetorical and emotional appeal and is often accompanied by memes.
Palver’s report also indicates that the discourse of national sovereignty and defense of the country was also successfully appropriated on the left, shifting the symbolic cost of the tariff to the opposition.
Bailez says this is the portrait until the early afternoon of Thursday. According to him, you will still have to wait to check if the narrative that the right is boosting for viral messages will be incorporated into organic conversations.
“This will change the tone of the conversation, especially from the center people, because who is a pocketist buys the pocket message, who is a petista buys the petista message, and does not change. We see these changes more in the people in the middle.”
Another factor that can influence the direction of repercussion on social networks is Lula’s reaction. What will be the answer and how it will work will have a direct impact, he said. “But let’s have to wait to see.”
