The 50% tariff imposed by the president of the United States, Donald Trump, on Brazilian products from August 1, represents a strong blow to key sectors of the national industry, such as beef, coffee and orange juice.
According to government members heard by the report, the measure compromises the competitiveness of Brazilian exports to the US and creates real risks for producers and productive chains, as well as weighing in the pocket of the US consumer.
The United States market is strategic for the country: the Brazilian producer is the largest supplier of Arabian coffee-the main variety consumed in the US, recognized for its quality and higher commercial value-to the US consumer.
Three out of every four Americans consume the drink daily, and the largest economy in the world does not produce sufficient coffee. In practice, the consumer “will pay the bill” for increasing the fare.
In the case of beef, the situation is even more delicate to Americans as the market is experiencing a low livestock cycle, which raises internal prices.
Brazil is the main meat exporter to the US. In April alone, there was a 500% increase in sales of fresh, industrialized beef, kids and salty products for the country.
For the ABIEC (Brazilian Association of Meat Exporting Industries) ,.
The orange juice sector, especially focused on Florida, must also be strong. To get a sense, according to data from Agrostat, a monitoring tool of the Ministry of Agriculture, in 2024 alone, Brazil exported 1.3 million tons of the product to the US, generating US $ 1.2 billion in revenues.
In addition to these, other important segments such as cellulose, wood, oils and minerals also face risks with the measure, which can lead to a retraction in exports and negative impact on Brazilian industry.
The overall assessment is that the American consumer will feel the effects of the fare in his pocket, with increased prices of basic foods, further pressing the inflationary scenario of the US and generating global effect.
Thus, the tariff imposed by Trump, therefore, not only reaches the national industry, but can cause a ripple effect that affects both sides of commercial relationship, increasing risks and uncertainties for producers and consumers.
