Eduardo Cordova did not reach the current level overnight. Long before founding the Market4ufocused on autonomous markets for residential and commercial condominiums, with 24 hours and seven days a week, he had some failure in his entrepreneurial career, which began there in 2007, when he was close to 18 years old. But all this luggage was what made it possible to found what would become largest microfranchise network in Brazil -When the initial investment does not exceed R $ 135 thousand -according to figures from the Brazilian Franchising Association, ABF.
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“I had the opportunity to set up several businesses, since vending machine for cyclists, butcher, advertising agency, ”said the guest of this episode of From zero to topà poresentera jamille niero.
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In 2016, for example, Cordova says he had about 10 different businesses at the same time. It was at this moment that he realized the need to study more about people management. “I needed to set up capable teams, with skills that I didn’t have,” explained the CEO. Over the years, it accumulates more than 30 open CNPJs.
The onset and pandemic
In February 2020, the brand became reality, after much attempt and error in different business segments.
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The first store was inaugurated on the 12th of that month. About a month later came the covid-19 pandemic: in March, WHO officially decreed the state of pandemic;
In April, came the first periods of quarantine and closing of trade in Brazil.
This period, challenging, turned out to be the opportunity for the Market4U operation. According to the founder of the business, people understood the importance of the enterprise. “The business needs to solve a pain. And ours was an important solution for the community to be able to have a purchase with social distance, more safely. And we were prepared to grow in the format we bet.”
With an eye on franchises
Aiming at a rapid scalability regarding capillarization, Market4U bet on franchise format – when people interested in business buy store units and end up funding the facilities. This is a great way to reduce unit opening costs, for example, and makes everything done faster. It is the famous to grow with the money “of the others”, delivering, as counterpart, transfer of know howright of brand use and possibilities of returns to the franchisee.
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“The franchise is a sector that also generates opportunity for those who lose jobs, for example (common in that time clipping),” said the businessman.
Investment in Confidence
The CEO reinforces that today the brand sells that there is, yes, opportunity. At the same time, there is a lot of work and responsibility on the part of the franchisee. Because, as much as the business is anchored in the fact that it is autonomous, with self checkoutthere is a whole demand for management – especially inventory, to understand which types of products come out most often, which are shorter and which need to be refrigerated, for example.
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“We are very happy that we have no action in justice of any franchisee. The franchise business is confidence, it is an alignment of very clear expectation between the parties,” says Cordova. “I am also very happy that our friends and relatives buy units, as well as employees as well. This reinforces that we are transparent.”
