In 24 hours, the right coordinated shots in and aligned the speech in reaction to the fare announced by the president of ,. The narrative dominated the proportion of viral messages on the network and gained ground in organic conversations, although the left keep the front in the last field.
The data are contained in the company’s survey. More than 26,000 messages were collected on the theme of 100,000 public groups from last Wednesday (9) until this Friday (11).
Submitted frequently and sent by users who make mass shots, viral messages portray the president () as corrupt, incompetent, traitor alongside and directly responsible for tariffs. Criticism accuses him of destabilizing the economy and submitting to the (Supreme Court).
A wave of messages defends the former president (), presenting him as a target of persecution. Trump is exposed as someone who only reacted to an injustice, while the left is pointed out as the true responsible for the diplomatic crisis.
The volume of viral messages with the predominance of the right narrative jumped from almost 60% between Wednesday and Thursday (10) to about 90% Wednesday this Friday.
According to Felipe Bailez, economist and CEO Palver, with this level the right normalizes the situation. “This is normal. This is more or less what happens on most topics. At a normal time, there will be, on WhatsApp, a great right rule over narratives. This is expected between viral messages.”
What is not expected is the left to win in organic conversations. How it showed the Sheeta, when there is interaction between users, and managed to link the announcement of the fare with pockets. The advantage remains, but has decreased.
According to the Palver survey, the left speech prevailed, with a level of 55% of organic conversations, but lost 10 percentage points from the previous day.
Bailez believes that there is a turning trend. The right “turned on the machine”, with shots and media coordination, and the reflection is being felt in everyday conversations. In the end, there is almost a complete right domain in viral messages, while the left loses space in organic conversations, he says.
“They found the speech,” says the economist. “The speech they are using to dispute is that of blaming the government. They are making victims now. Instead of celebrating, they are saying, ‘It’s a horrible situation, what a pity the government is leaving us in this situation.’
The pro-lula discourse, on the other hand, expresses pride of the president’s combative stance against the American homologous and accuses Bolsonaro of betrayal for provoking the imposition of tariffs. There are also those who see the measures as a consequence of the attacks on Brazilian sovereignty, which reinforces the image of the petista as defender of the country.
The report points to messages with high emotional content, with aggressive, memetic or sarcastic language. Terms like “nine -fingers thief”, “Nazifascist”, “jewelry myth”, “US Pelego” and “bananinha” appear frequently, as well as the use of laughs and emojis to ridicule the opponent.
Bailez, from Palver, says it is not possible to say that there will be a turn. “It may be that this trend will continue or stabilize. It may be that people’s opinions are rigid, that they are not enjoying what is happening from the point of view of the right narrative and stay firm in their position.”
“We’ll have to wait to see if this indicator will change, but you can say that the right aligned a speech and has gained ground.”
