The success of “F1” is a surprise (and a relief) for Apple

After failures, Apple produced its first successful movie for Tim Cook, the project is strategically important.

Tim Cook was at the release of the movie. Brad Pitt, the main actor, too. Lewis Hamilton, a “legend” of Formula 1, too. The project was really high level, the Apple I wanted to get to the top.

The project in question is “F1”, o film who came relieve a bit the scenario for Apple, which goes through problems Serious: tariffs, artificial intelligence that does not go well, problems in China, remember the.

In fact, the current phase will be one of the tougher always to Tim Cook, Apple leader.

But here comes a success. One great success, even surprisinggiven the scale of the numbers.

The movie “F1”, produced by Apple and with Brad Pitt as protagonist, overcame the (ups) filming costs just two weeks after its debut.

With a budget of about 170 million euros, another 40 million distribution, it would be necessary to wait for the film to exceed 210 million euros of revenues.

After all, it has happened. Comscore revealed last Sunday that the film has already surpassed the bar, not from 210, but 250 million euros. By this time it will have exceeded 300 million.

And the movie premiered only on June 27, in theaters in the US.

Apple recipe increases should not be here: the film is also available in your TV+platform. But these numbers have not yet been disclosed.

This project is not vulgar at Apple – which had already produced very expensive movies such as “Killers of the Flower Moon” and “Napoleon.” But they were niche movies. They impressed film critics, but caused the ticket offices.

Next step? According to Financial Times, Apple is already in negotiations for stay with the rights of transmission of the races (real) of formula 1 to the US. The change can occur as early as 2026.