A group of artificial intelligence startups is changing the way we look for information on the web and, in this process, threatens Google’s domain, controlled by Alphabet (), in search of the most significant way since its meteoric ascension in the late 1990s.
This week, he launched his own artificial intelligence web browser for a select subscriber group. OpenAi, a company behind ChatgPT, is also developing its own navigator with AI, according to Reuters report.
These AI browsers are directly targeted by Google’s domain in searching, especially through the popular Google Chrome browser, and have the potential to revolutionize the search experience, said Steve Jang, founder and managing partner of Kindred Ventures, who was one of Perplexity’s early investors.
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“Throughout technological cycle, everyone wonders whether a new startup can – how could it defeat or even gain a significant slice of the market of these traditional platforms? And they always succeed,” he told Fortune magazine.
The perplexity AI browser called Comet, for example, comes with the AI chatbot of the pre-installed company to replace traditional searches. It also includes an AI agent named Comet Assistant, who, according to the company, can schedule meetings automatically, send emails, shop for you and update you about what you need to know on the day.
The entry of these AI products can be timely and enjoy an “window of opportunity” as Google faces an uncertain future due to the possible measures arising from its antitrust process, Ari Paparo, former product management director for Google advertisers, said. One of these measures could include separation from the Chrome browser, with which IA startups are trying to compete.
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Google did not immediately respond to a comment request.
Still, it is unclear how the search market will unfold with the arrival of these new competitors. Google Chrome, in turn, still has advantage due to its consolidated range of over 3 billion users, about 68% of the market, and the huge amount of data it collects – not to mention the natural resistance of users in changing browser, a challenge itself.
But in terms of AI use, OpenAi is already competing with Google. Twenty -nine percent of consumers say they use OpenAi regularly, against 30% that claim to use Google Gemini, according to a recent wedbush survey.
