The President () should have more exhibition, give more interviews and look for entrepreneurs after announcing 50% tariff about Brazilian products in retaliation of decisions of the (Federal Supreme Court).
For petista assistants, the US government’s surcharge gives strength to the discourse to combat privileges closed by the Brazilian government.
The idea is to use Trump’s image as the embodiment of social injustice and disrespect for sovereignty, associating to him the former president () and also his political godson, the governor of (Republicans), quoted for the 2026 presidential dispute.
Lula’s profile in X published this Saturday (12) a card with the Brazilian flag and signature of Lula. “The Brazilian people need to be respected,” says the text, which also emphasizes the sovereignty and protection of companies.
“Brazilian justice needs to be respected. We are a large, sovereign country, and historical diplomatic traditions with all countries. Brazil will adopt the necessary measures to protect their people and companies,” he adds.
One of the materials that are part of the campaign and what the report had access is a video with the theme of sovereignty.
“Brazil is a sovereign country. And a sovereign country is an independent country that respects its laws. A sovereign country protects its people and democracy. A sovereign country does not lower its head to other countries. And to be against our sovereignty is to be against Brazil,” says the narrator, amid images of forests, plantations, flags of Brazil, as well as men, women and children.
The recording even has a brief expression in English. “It’s My Friend [meu amigo]here the boss is us. Brazil is sovereign, Brazil belongs to Brazilians. Government of Brazil. “
From August, the government also plans to adopt a new slogan based on the concept of defense of the poor.
The challenge of is to try to expand the target of this campaign in an attempt to convince that, when speaking of disadvantages, it is not only refers to beneficiaries of social programs.
Trump announced the surcharge to Brazilian products on Wednesday (9) last week, in which he claims that Bolsonaro is persecuted by the Brazilian court-the former president is a defendant in an action in the STF in which he is accused of leading a scammer plot in 2022 to prevent Lula’s possession.
Trump’s measure was publicly celebrated by the pockets. This Friday (11), the licensed deputy (PL-SP), son of the former president, published a text in which he links any negotiations on the tariffs to a “broad, general and unrestricted amnesty”.
The American president’s letter and Bolsonaro’s supporters reaction have provided the government the speech that the former president conspired against the Brazilian economy and has the support of Tarcisio.
Despite damage to the economy and the need for successful diplomatic reaction, American retaliation was received at the Planalto Palace as a political opportunity to reinforce the discourse that Lula faces powerful interests in the search for tax justice.
In this communication effort, ministries were encouraged to refer to Secom government actions that serve as an example of facing inequality.
They were also advised to publicize on their website the video reimbursement to INSS beneficiaries who suffered discounts without prior authorization. In the words of a minister, the tactic of “us against them” has no return.
Representatives of advertising agencies on the federal government were called on Thursday (10) for a conversation about this new concept.
This next week, Trump’s evaluation will be the subject of research commissioned by the presidency to guide the communication and the measures to be adopted by the government. In April, a poll showed that only 20% of respondents would be next to the US government in the dispute against China.
Secom’s minister’s plan predicts that Lula gives more interviews. Sidônio was already insisting that he would open his press schedule, starting with TV stations. The attempt at American interference in the judiciary reinforced his arguments.
Lula gave two interviews to stations already on Thursday, to. He said that Bolsonaro should take responsibility because he agrees with Trump’s fares, mentioned Brazil’s sovereignty and urged Trump to respect Brazilian justice.
On Wednesday night, during a meeting with ministers in the Planalto Palace, Chancellor Mauro Vieira even suggested that the response was in charge of Itamaraty. The argument, defended by Sidonium, prevailed that this was a political aggression to Brazilian institutions and would be a response from the president.
At the meeting, the possibility of calling for radio and TV network for a statement was evaluated. The proposal was discarded.
In addition to the Bolsonaro Association the threats to the Brazilian economy, the government should invest in linking the crisis to Tarcisio, which has already wore Trump’s motto and, days before the fare announcement, reverberated a message from the republican ending the speech that Bolsonaro is persecuted.
On Friday, the governor who included Bolsonaro, STF ministers and the head of the embassy in Brazil.
Lula has been encouraged to talk to sectors of the economy, and the idea is to expand communication with business and agribusiness.
With the onslaught, the government intends to establish bridges with friendly sectors to Tarcisio. According to the president’s allies, he does not have the ambition to convert them to his voters, but intends to rely on support in defense of national interests.
Former governor of São Paulo, the vice president () must have protagonism after being cast for this negotiation with business. At the request of the President, the National Council for Economic and Social Development, the Council, composed of entrepreneurs and representatives of civil society, should be called.
The government also evaluates the summons of the Board of Governors to discuss the impact of tariff on the economy of its states.
