A group of 140 executives and entrepreneurs, gathered under the name Sororitê, has invested more than 6 million reais (about 915,000 euros) in 16 women -based startups. The company was born in 2021 with the objective of connecting angel investors to entrepreneurs at the beginning of the trajectory and is now preparing to launch a capital venture fund with 25 million reais (3,815,000 euros).
According to Forbes, the Fund 1 Sororite will be managed by the co -founders of the network, Erica Fridman and Jaana Goeggel. The proposal is to invest exclusively in companies with at least one woman among the founders. The idea, they explain, is not restricted to social impact. “Diversity is innovation and builds resilient organizations with good results,” argues Jaana, Switzerland of origin, resident in Brazil for over a decade and with passages at McKinsey and American Express.
The path to the first bottom
The transition from the informators of angel investors to a structured background implied a preparation path.
In the last 12 months, the two partners have plunged into the legal and operational aspects of the FIP (Participation Investment Fund) and participated in a Silicon Valley startup. The goal: to draw a solid strategy to capture institutional and individual investment.
According to the same source, the fund is intended for startups in the early stages, with scalable models and technological base. Investment decisions will focus on the founding team and the problem that the startup seeks to solve.
The impact of representativeness on risk capital
In Brazil, only 3% of global risk capital is intended for companies founded by women. When the clipping deepens, the absence of data on black women, the majority of the Brazilian population, makes visible an even more serious gap. Sororitê wants to counteract this trend.
Write to Forbes that when the Venture Capitals bet on startups founded by women, financial returns tend to be superior.
The explanation, for Erica Fridman, goes through the diversity of thought and the construction of more solid companies. “We want to find the next Cristina Junqueira or the Binatti sisters,” he says, in reference to the founders of Nubank and Pismania, the latter sold for $ 1 billion to Visa.
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The fund thesis and the first steps on the market
With the launch of Sororitê Fund 1, Erica Fridman and Jaana Goeggel now face the challenge of communicating their investment thesis to the market.
The proposal, centered on startups with women’s founders, stands out for its uniqueness in the Brazilian panorama. “As we have a unique thesis in the market, acceptance is very good, both between men and women,” says Erica, stressing that the model’s results and economic potential have facilitated positive reception with different investor profiles.
Jaana adds that “a great opportunity in Brazil is that the market is giant, one of the few great enough to support the growth of a startup to the unicorn stage” being another point in favor of his thesis when presented.
The first investments are still planned for 2024, with a calendar of contributions to take place over the next five years. The startup selection will undergo technical and strategic criteria, with an emphasis on the capacity of the team and the pain that the product resolves.
The other side of inequality: who signs the checks
It refers to Forbes that, in addition to the scarcity of investment directed to women, there is a structural problem with those who make the decisions in the back. Less than 5% of background managers in Brazil are women, according to quantum financial survey. This asymmetry directly affects the way capital circulates.
Erica underlines that changing the scenario requires intentionality. “The movement begins in the manager, the allocator, the family office, the heir or the heiress,” he explains. In some markets, such as the United States, there are already explicit demands for funds to have women among their partners.
Erica Fridman, a co -founder of Sororitê, also notes that “there are few women in decision -making positions in Venture Capital, and those who have the money directs as the world spins.” This reality highlights the need to rebalance financial power and expand female representativeness in the structures that shape the innovation ecosystem.
A future with more women leading investment
The trend, the founders of the founders, is the growth of female participation in the top of funds, startups and strategic investment decisions. Resistances exist, but the results achieved by various teams have reinforced the economic argument of inclusion.
The Fund 1 Sororite comes as a concrete proposal to transform the logic of those who invest and who are investing. Other similar initiatives are expected to follow the same path in the coming years.
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