Although football continues as a national passion, young Brazilians between 18 and 24 years old are the least accompanying the sport on a daily basis. Data from a survey conducted by Serasa in partnership with the Opinion Box Research Institute reveal that this age group is the only one in which less than 70% claims to follow football frequently.
Guest of CNN Sports S/A this Sunday (13), Felipe Schepersco -founder of Opinion Box and research specialist, detailed what the study tells about the relationship of Brazilians with sports.
The survey listened to about three thousand people in all regions of the country, with cutout by gender, age group and social class.
In all, 75% of Brazilians say they watch games or consume news about football.
When asked what the favorite sport would be if they had to choose only one, 52% chose football. Following, volleyball appears, with 11% of the preference, and gymnastics, which won 6% of respondents, packed by recent feats of.
Young people in the stadiums: less screen, more stands
Interestingly, the 18 to 24 -year -old group is also the one that has been in stadiums, according to the same survey. That is, if young people consume less football at home or on their cell phones, on the other, they are increasingly seeking the physical and social experience of watching a live match.
There are two data in this research that talk very well. This is this: when we talk about accompanying football, the age group of 18 to 24 is the least (percentage of people who accompany). However, when we will talk about going to the stadium, the audience that has gone to the stadium is 18 to 24 years old.
This young man’s rapprochement movement with football goes through the 2014 World Cup, with more modern arenas and attractive infrastructure.
Football for all, but with high cost
When asked about the impact of income on participation, Felipe reported that money is not an impediment to interest. The research shows that football arouses attention in all classes, with fans with different incomes consuming the sport often similar.
The difference is in your pocket: while some are willing to pay more for exclusive experiences, most are still limited by high prices.
From research, we see that the interest in going to the stadium is similar to everyone, regardless of income, class, age group or gender. What is noteworthy is that 61% say that if tickets were more affordable, they would go more. Already 32% say that they would stop paying more to have more exclusive experiences.
This indicates a window of opportunity for clubs: creating strategies that balance the inclusion of low -income fans and service to audiences willing to spend more for comfort and exclusivity.
Serasa, who conducted the study based on its pillar of financial education, points out that understanding these behaviors is essential to plan not only responsible consumption, but also the future of football in the country.
CNN Sports S/A
With Felipe Schepers, it reaches the 103rd edition. Presented by João Vitor Xavier, the program addresses the backstage of a billion market and is one of the most profitable in the world: sport.
On the agenda, the hottest subjects in the industry in the world of the ball, from the perspective of economics and business.
