Is the cow’s milk back?

In the beginning there was the bold claim of a New Yorker. The author Emily Sundberg explained in the food blog of the New York Magazine, that “hot girls” in the USA now ordered cow’s milk instead of oat, almond or soy milk. That was about four years ago, half an eternity in the social media age. Since then, the post has always caused a lot of excitement. Why is cow’s milk asked again now?