Video from the federal government that hitchhikes in a trend of social networks in response to reproduces a production made by (Brazilian Football Confederation) for the Copa America last year.
The videos start with the same sentence: “Who is not here usually writing Brazil with Z. But these gringos do not know things, because here Brazil is written with S”. Both are narrated by singer Jorge Aragão.
Compare the videos:
Federal government
CBF
The video of the federal government brings images of Rio de Janeiro, the National Flag, with members of the (Landless Rural Workers Movement), the president next to the minister (institutional relations) and Deputy Zeca Dirceu (PT-PR), Zé Gotinha, school buses, property delivery of and others that refer to the country.
The video “This is Brazil” (this is Brazil), made for last year, is more extensive, with phrases like “Oz is half a hard waist. Quadradão, dull. S is full of curves, full of life.” There are images of the Brazilian team, the MAC (Museum of Contemporary Art), in Niterói (RJ), and young people playing Altinha on the beach and soccer in favela courts. Ends by saying that “in this Copa America, comes out Z and enters S.”
Sought, the CBF states that the campaign has made immense success on social networks, “so much that it viralized and even became trend topics.” “We were not consulted [pela Secom]but it has no problem being used by the government. “
Secom reported that it would not manifest itself. Under reserve, members of the secretariat recognize that the idea was hitchhiking on Trend on Tiktok and Kwai of videos that use the campaign. According to them, there was no drive and the piece was produced by Secom’s own team.
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